When it comes to managing workload effectively, all the available tools can be tempting! But while technology can help us, it can also exacerbate the problem. It’s not about using every tool out there—it’s about finding the right combination of tools to make your life easier, to streamline your process instead of adding red tape.
Here are some things to consider when you’re checking out those new, shiny tools.
Embrace Tools When They Enhance Your Process
Of course, tools like Videa’s platform help you streamline your media-buying process and can be integrated with partner tools. But consider looking beyond your advertising-specific tools and taking general work flow into account. Sometimes a simple visualization is all you need to see things in a new way.
Mindmap tools like Mindmeister or Bubbles can be extraordinarily helpful in organizing information based on the way your brain perceives it rather than forcing an abstract thought process into a more rigid tool.
The key is to avoid forcing tools that you aren’t genuinely excited about into your process—if you don’t love them, you won’t use them! You’ll also want to be sure anything you invest in will integrate seamlessly into what you’re already doing, to avoid technology and process bloat.
Only Add Tools When You Can Take Something Else Away
Balance the addition of every new tool by taking something else away. You can even look for tools that will help you take other processes away. For example, consider Slack or another messaging tool. If you can get your team on board, this messaging app can streamline and increase transparency for communication across groups both large and small, eliminating the need for additional emails or other project management tools.
You’ll need coworker buy-in, of course, but many find that once you go Slack, you never go back (to email, that is). And if you’re looking for ad-specific tools, there are plenty to choose from. Consider Ad-In-One, Workamajig, or Advantage.
Be Careful When Your IT Folks Aren’t On Board
Make sure you communicate with your support team to get their buy-in whenever you’re considering new tools. No, your IT folks don’t know your processes and needs like you do, but they’re the ones who can provide much-needed help during implementation to make sure the tools you’re bringing on board play nice with the technology you already have in place. They’ll also be your first call when the tools don’t work the way you think they should. If you don’t get their support up front, don’t expect their help later on.
Consider the Needs of Your Team
Finally, get the people you work with every day to take part. Technology typically has the biggest impact when it’s used by more than one person. Talk to your coworkers about their challenges managing workload and integrate their feedback into a plan that will work for many rather than just for you. That’s the best way to ensure its effectiveness and longevity.