Midseason premieres are about to introduce a crop of new TV shows, and trends are skewing towards spinoffs of past successes. Here’s your TV update.
Airdate: Two-part series premiere February 5th and 6th.
Regular time period: Mondays at 8 p.m.
This spinoff of the early 2000s hit seeks to re-engage the audience that first fell for the Jack Bauer-centric 24, which was a massive success among adults aged 18-54. The series continues to base itself off the hot topics of patriotism and terrorism and introduces a younger, more diverse cast in a play for the younger millennial audience that has been so elusive as of late.
The show’s viewership will likely skew slightly more male, so potential advertisers for it include technology companies, automotive advertisers, food and snack brands, and retailers.
Writers and producers of the reboot have said that there will be no returning characters on the show, which could prove tricky for any of the original 24 Jack Bauer loyalists, but the series will maintain its “real-time” feature of one hour per episode.
Local spots will be available during the show’s run, and local retailers, auto dealers, and restaurants will want to get on board.
Airdate: Series Premiere Feb 2nd at 10 p.m.
Marketed as a follow-up to the 2001 film of the same title, Training Day stars Bill Paxton and newcomer Justin Cornwell as analogs to the film’s characters, who were played by Denzel Washington and Ethan Hawke. The film was a hit among adult men, and Training Day‘s viewership will likely also be heavy on men aged 25-54, but could also attract younger viewers with its young lead.
Good advertiser matches include automotive brands, home-goods and hardware retailers, technology and electronics companies, and food and restaurant brands. The potential is there for local retailers and auto dealers to make their mark during local breaks.
Airdate: Series Premiere Feb 2nd at 9 p.m.
This Thursday-night sitcom is the first comedy to come out of the DC Comics universe. The show follows a director of research and development at Wayne Enterprises (you may recognize the name of Batman’s alter ego, Bruce Wayne, there). Vanessa Hudgens stars, flanked by a diverse, comedic cast.
The show’s young cast aims to draw in adult viewers aged 18+ and will likely skew more towards an older crowd who isn’t tied so much to the traditional DC Comics shows and movies.
Advertisers looking to target a young adult audience, including home-goods and hardware retailers, lifestyle brands, and childcare products, would be smart to consider spots during Powerless. Local restaurants, kids’ centers, and clothing retailers may find success using local spots.
Airdate: Series Premiere March 5th at 9 p.m.
Continuing with the trend of new TV shows spinning off old successes, the fourth installment of Dick Wolf’s Chicago media franchise is a legal drama that follows Chicago Fire, Chicago PD, and Chicago Med. With a veteran cast and the tried-and-true Chicago formula, the drama seeks to maintain the viewership of the other three Chicago series. Adults 25+ are the likeliest target audience.
Chicago Justice will play host to single- and multi-episode story arcs, as well as crossover episodes with the other dramas in the franchise.
With the audience skewing a bit older and slightly more toward women, potential advertisers include high-end clothing brands and retailers, travel and tourism, and automotive brands. Local travel agencies, clothing retailers, and restaurants can take advantage of local breaks.