The industry paper chase is becoming a thing of the past.

Aiming to maximize the value of television, we’ve built the technology to support a more automated sales process, order transparency and station controlled pricing.

Buying and selling media no longer has to be as time consuming. Reduce the back-and-forth calls and emails spanning weeks before an insertion order is signed.

Want to learn more about how automation and data is revolutionizing local TV ad buying? Click here to read our white paper.

What we do.

Videa partners with TV stations to deliver the only live, supply-side marketplace for full schedule, forward reserve broadcast TV station inventory that can be ordered weeks or quarters in advance.  We offer order stewardship services and avails are delivered to the buyer in seconds.

We do not facilitate real-time bidding for less desirable remnant inventory, nor are we retrofitting digital models to TV.

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How we do it.

Our sell-side platform was built for local TV stations and their station groups.

We automate the buying process, not the deal. The station makes its full inventory available for purchase through Videa. We normalize the traffic, optimize pricing for that inventory and then facilitate the purchase. The transaction is based on the media buyer’s criteria and pricing is approved by the station.

Videa can work with any traffic system or demand side buying platform to allow each station to be aligned their unique sales strategy. Easier buyer access to local inventory increases demand and generates more revenue for the station.

Videa unifies the marketplace,
building scale and value for both buyers and sellers.

Who we are.

Shereta Williams President

Shereta Williams
President

Brad Smith Senior Vice President, Revenue and Operations

Brad Smith
Senior Vice President, Revenue and Operations

Brett Adamczyk Vice President, Business Development and Strategy

Brett Adamczyk
Vice President, Business Development and Strategy

Mary Barnas Vice President, Platform Adoption

Mary Barnas
Vice President, Platform Adoption

Archie Gianunzio Vice President, Sales

Archie Gianunzio
Vice President, Sales and Marketing

Paige Cook Senior Director of Shared Services

Paige Cook
Senior Director of Shared Services

Brian Davis Vice President, Operations

Brian Davis
Vice President, Operations

Myles Henderson Director of Software Development

Myles Henderson
Director of Software Development

Would you like to join this stellar team?
Check out our careers page!

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