Author Archive

 

Adding Comscore Data Helps Make Change Go Down Easier for Videa Customers

Measuring viewing data in smaller local markets has never been easy, even for Nielsen. The ratings behemoth has often struggled to find enough panelists to create the sort of statistically valid data it built its reputation on, and so about a year ago, Nielsen made the decision to include Comcast set top box data in […]

 

Breaking Out of Silos at The Matrix Media Ad Sales Summit

While it can often seem like the entire industry is on board with the massive shift to OTT, conferences like the Matrix Ad Sales Summit are a good reminder that we’ve still got a long way to go in terms of widespread acceptance. Many of the panelists—regardless of the topic—spoke of how much education was […]

 

How Artificial Intelligence Is Helping Make TV A Better Experience

Artificial Intelligence (AI) in all its forms, was front and center at CES this year. Given that it is indeed the focus of future consumer electronics, its prominence was quite appropriate. AI is currently powering everything from smart speakers like Alexa to self-driving cars, and as the technology itself improves and learns from its mistakes, […]

 

The TV of Tomorrow Show Looks at The Local TV Of Tomorrow

While it would seem that a show called “TV Of Tomorrow” would be thoroughly caught up in OTT-mania, one of the more insightful panels I attended was about the future of local broadcasting. Called “Local Broadcasting in The Catbird Seat” it looked at ways local broadcasters can remain relevant at a time when massive changes […]

 

Advanced TV Makes A Splash at AdWeek NY

One thing about the television industry: if there’s a more complicated way to explain something, we’ll find it. Hence terms like “MVPD” (multichannel video platform distributor) instead of “pay TV provider” or vMVPD (virtual multichannel video platform distributor) instead of “digital pay TV provider.” So, it was no surprise that the television events at Advertising […]

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