Author Archive

 

Why Addressable and Programmatic TV Advertising Are Having A Moment

While it’s easy to confuse programmatic and addressable, both seem to be getting the lion’s share of the TV industry’s attention these days. Or at least that part of the TV industry that is focused on advertising, as evidenced by the conversations last week at the Programmatic TV Summit. Since it’s easy to confuse the […]

 

Households vs Persons: TV Data’s Biggest Hurdle

While it’s become increasingly easier to collect data on TV viewers thanks to the shift to digital delivery and innovations like ACR (Automatic Content Recognition), TV data still has a big issue to overcome before it becomes as exact as digital data. That’s because TV viewing is rarely done solo—and so the viewership numbers that […]

 

At NAB, The Future Is Looking Bright

One of the key themes at NAB this year was the need for broadcasters to step up to the plate and take advantage of the massive changes sweeping the industry, rather than let the changes make them irrelevant. Change isn’t just about the shift of viewers from linear viewing to VOD, or the shift from […]

 

Why Companies Need to Be Sure About the Quality of their Data

While the RampUp conference is all about data, one of the more interesting takeaways was how often panelists cautioned the industry to remember that data can’t do everything. Meaning that data is only as useful as the quality of the data, and the inputs and analyses around it. Data is Not All the Same When […]

 

Adding Comscore Data Helps Make Change Go Down Easier for Videa Customers

Measuring viewing data in smaller local markets has never been easy, even for Nielsen. The ratings behemoth has often struggled to find enough panelists to create the sort of statistically valid data it built its reputation on, and so about a year ago, Nielsen made the decision to include Comcast set top box data in […]

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