Content recognition coding silos are hindering advertisers from tracking their content efficiently. Will an open standard come along to save the day?
A recent CIMM white paper showed advertising attribution has come a long way, but remains one of the biggest challenges in cross-platform advertising.
Third-party data is pushing the world of TV measurement over the threshold of immense change, helping local advertisers make the most of their inventory.
Tags:
ad inventory,
addressable TV,
automated tv buying,
big data,
broadcast advertising,
campaign strategy,
comscore,
Data management platform,
data-driven,
Geotargeting,
Impressions,
local advertising,
local television,
media buying,
media planning,
media selling,
media strategy,
programmatic buying,
programmatic tools,
television
To keep up with changing consumer behaviors, marketers need to get closer to the consumer. Multiple system operators can help.
Tags:
ad exchange,
ad inventory,
ad spend,
addressable TV,
advertising budgets,
automated tv buying,
big data,
Cable TV,
campaign strategy,
consumers,
cox media,
data-driven,
demographics,
Geotargeting,
linear TV,
local advertising,
local television,
media buying,
media planning,
media selling,
media strategy,
nielsen,
programmatic buying,
programmatic tv,
reach,
set-top box,
stations,
television,
TV Ratings
ROAS (Return on Ad Spend) is a hotly discussed metric in media circles these days. But when should TV advertisers use it instead of ROI?
Tags:
ad spend,
advertising budgets,
campaign strategy,
cross platform,
cross screen,
data-driven,
Impressions,
media buying,
media strategy,
media transparency,
walled garden
