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Here are some insights on the rapidly approaching future of audience segmentation from the 2018 Multicultural TV Summit.
The recent GABBCON conference on audience-based buying offered insights on datasets, real-time ad insertion, and the automation of local television.
Ad sales executives from all of the major cable and broadcast TV networks are thundering about “Thor,” a new tv attribution ad measurement plan.
ATSC 3.0, which promises advancements that will enable interactivity on-demand for over-the-air local television, has been described as a game-changer.
Retail is transitioning from online-versus-offline competition into a blended channel. Here’s our insight from the 2018 PSFK Future of Retail conference.
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