Author Archive

Data-Driven, Audience-Based Buying and Beyond: ARF ConsumerxScience 2018

This year’s ARF conference covered data-fueled audience-based buying and the ethical boundaries of scientific data usage in customer targeting.

No Comments Tags: broadcast advertising, demographics, local advertising, local television

This year’s summit convened to help facilitate an industry-standard form of cross-platform measurement.

No Comments Tags: cross platform, cross screen, data-driven, programmatic buying, programmatic tv

How do ACR and logistics impact TV advertising? The Secret Society showcased these trends to industry leaders at its latest meeting.

As we move into the upfronts 2018 selling season, there are trends afoot that could have major implications for those brands seeking TV inventory.

No Comments Tags: ad spend, broadcast tv, Cable TV, digital advertising, upfronts

arrow_upward