Author Archive

 

Trust in Advertising: Where Does Traditional TV Stand?

There are many challenges facing advertisers today, but trust in advertising trumps them all. Here’s a look at the state of trust in TV advertising today.

 

TV Ad Targeting: Lessons From the Digital World

Advancements made in TV ad targeting are proving to be a boon despite linear viewership erosion.

 

Connected TV Advertising Roadblocks and Advantages

Here are the challenges and advantages of connected TV advertising.

 

A Focus on Linear Media Today and Tomorrow: MediaPost’s Forecasts for 2019 and 2024

Media experts predict the future of linear media and television at MediaPost’s Media Forecast 2019-2024 conference.

 

“Pause Advertising” and Its Implications

Pause advertising, ads that play when a viewer pauses content, is being tested by AT&T and Hulu. What does this mean for advertisers?

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