Author Archive

 

Traditional Media Planning and Buying Still Have a Future

Though media planning and buying are becoming automated, the human element of traditional buying still has value in today’s media world.

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Excess TV Campaign Ad Impressions: Too Much of a Good Thing?

Ad impressions waste may not be waste at all. Advertisers may find that these impressions can help reach swing purchasers and new demographic targets.

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Trust in Advertising: Where Does Traditional TV Stand?

There are many challenges facing advertisers today, but trust in advertising trumps them all. Here’s a look at the state of trust in TV advertising today.

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TV Ad Targeting: Lessons From the Digital World

Advancements made in TV ad targeting are proving to be a boon despite linear viewership erosion.

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Connected TV Advertising Roadblocks and Advantages

Here are the challenges and advantages of connected TV advertising.

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