Author Archive

 

Automated TV Buying Trends: An Interview With Strategist Mitch Oscar

Mitch Oscar, strategist with USIM, shares insights into automated TV buying trends, including workflow management and the strengths of local TV.

 

Innovation Congress 2017: A Wealth of “Bad” Ideas

Social Fresh’s recent Innovation Congress 2017 offered insights into future trends. We have the most important themes for TV advertisers.

 

Managing Local TV Market Traffic in the Ad Tech Age

Local traffic systems have often processed local TV market buys for years. Now they need to be updated, but what measurement types matter most?

 

What Is the Future of Pay TV?

Pay TV, or TV programming paid for by the show or the month, is struggling to keep subscribers. What does this mean for TV advertisers?

 

Open-Standard Content Recognition for a More Organized Industry

Content recognition coding silos are hindering advertisers from tracking their content efficiently. Will an open standard come along to save the day?

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