Author Archive

Connected TV Advertising Roadblocks and Advantages

Here are the challenges and advantages of connected TV advertising.

No Comments Tags: advertising budgets, broadcast advertising, Data management platform, television

A Focus on Linear Media Today and Tomorrow: MediaPost’s Forecasts for 2019 and 2024

Media experts predict the future of linear media and television at MediaPost’s Media Forecast 2019-2024 conference.

No Comments Tags: agencies, big data, data-driven, linear TV, media strategy

“Pause Advertising” and Its Implications

Pause advertising, ads that play when a viewer pauses content, is being tested by AT&T and Hulu. What does this mean for advertisers?

No Comments Tags: brand engagement, consumers, hulu, streaming

How Are Gross Rating Points (GRPs) Evolving in the Media Industry?

Gross rating points (GRPs) are a standard television measurement. How will they evolve along with the media industry?

No Comments Tags: addressable TV, Impressions, TV Ratings

Q&A With ANA’s Bob Liodice: The State of the Advertising Industry

What is the state of the advertising industry? We ask Bob Liodice, CEO of the ANA. He is steering his organization through a time of unparalleled change.

No Comments Tags: agencies, change management, local advertising, media transparency

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Author Archive

Connected TV Advertising Roadblocks and Advantages

A Focus on Linear Media Today and Tomorrow: MediaPost’s Forecasts for 2019 and 2024

“Pause Advertising” and Its Implications

How Are Gross Rating Points (GRPs) Evolving in the Media Industry?

Q&A With ANA’s Bob Liodice: The State of the Advertising Industry

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