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Automated TV Buying Trends: An Interview With Strategist Mitch Oscar

Mitch Oscar, strategist with USIM, shares insights into automated TV buying trends, including workflow management and the strengths of local TV.

No Comments Tags: agencies, automated tv buying, big data, local television, programmatic tv

Social Fresh’s recent Innovation Congress 2017 offered insights into future trends. We have the most important themes for TV advertisers.

No Comments Tags: automated tv buying, consumers, digital advertising, digital trends, media planning

Local traffic systems have often processed local TV market buys for years. Now they need to be updated, but what measurement types matter most?

No Comments Tags: cross platform, data-driven, local advertising, local television, reach

Pay TV, or TV programming paid for by the show or the month, is struggling to keep subscribers. What does this mean for TV advertisers?

No Comments Tags: Cable TV, cord cutting, digital trends, over-the-top, television, video on demand

Content recognition coding silos are hindering advertisers from tracking their content efficiently. Will an open standard come along to save the day?

No Comments Tags: addressable TV, cross platform, data-driven, media transparency, walled garden

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