Author Archive

 

When Agencies Predict the Ad Market: MediaPost’s Outfront Forum

At the recent Outfront Forum, agencies predicted where the advertising market is headed—now and in five years.

 

Data-Driven, Audience-Based Buying and Beyond: ARF ConsumerxScience 2018

This year’s ARF conference covered data-fueled audience-based buying and the ethical boundaries of scientific data usage in customer targeting.

 

Takeaways from CIMM’s 2018 Cross-Platform Media Measurement Summit

This year’s summit convened to help facilitate an industry-standard form of cross-platform measurement.

 

Less Secret Every Day: ACR and Logistics at the Secret Society Meeting

How do ACR and logistics impact TV advertising? The Secret Society showcased these trends to industry leaders at its latest meeting.

 

Upfronts 2018: Fewer Options Than Ever

As we move into the upfronts 2018 selling season, there are trends afoot that could have major implications for those brands seeking TV inventory.

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