Author Archive

 

The State of TV Data Measurement: Interview with Videa’s Brad Smith at TV Week 2017

We catch up with Brad Smith, senior vice president at Videa, for an exclusive interview about the current and future state of TV data measurement.

 

Television Week 2017: Linear TV Finds Its Footing in the New Media World

How can linear TV adapt to an increasingly programmatic world? Television Week 2017 yielded some interesting—and useful—insights.

 

Advertising Week 2017: Bots, Crowds, and Other Trends

A look at the trends of Advertising Week 2017, from the latest tech to the continuing deluge of data to the challenge of attribution.

 

Broadcast Television: Another Technology Able to Adapt

What some are calling the end of broadcast television is really an evolution, thanks to data-driven insights and advancements in technology.

 

How Will Automated TV Spend Grow?

With automated TV spend projected to grow, we take a look at what improvements could help the technology clear its remaining hurdles.

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