Author Archive

 

How Are Gross Rating Points (GRPs) Evolving in the Media Industry?

Gross rating points (GRPs) are a standard television measurement. How will they evolve along with the media industry?

 

Q&A With ANA’s Bob Liodice: The State of the Advertising Industry

What is the state of the advertising industry? We ask Bob Liodice, CEO of the ANA. He is steering his organization through a time of unparalleled change.

 

Takeaways From the 2018 TV Data Summit: “The Audience Is Now in Charge”

Data is taking on greater importance in the TV industry from content creation to campaign deliveries. Panelists from the 2018 TV Data Summit offer insight.

 

What Is the Bid Caching Controversy?

Bid caching is a technique to extend the life of bids in programmatic ad auctions, but its lack of transparency has caused industry pushback.

 

What Is ATSC 3.0: The Latest Updates on the New Standard

What is ATSC 3.0? Though it promises to revolutionize local TV, it is taking a long time to implement. Can we afford to be patient?

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