Author Archive

 

Exploring Diversity in Audience Segmentation at the 2018 Multicultural TV Summit

Here are some insights on the rapidly approaching future of audience segmentation from the 2018 Multicultural TV Summit.

 

GABBCON’s 2018 Audience-Based Buying Conference: It’s All About Inventory

The recent GABBCON conference on audience-based buying offered insights on datasets, real-time ad insertion, and the automation of local television.

 

Thor Hammers Out a TV Attribution Measurement Solution

Ad sales executives from all of the major cable and broadcast TV networks are thundering about “Thor,” a new tv attribution ad measurement plan.

 

How Will ATSC 3.0 Impact Local Television?

ATSC 3.0, which promises advancements that will enable interactivity on-demand for over-the-air local television, has been described as a game-changer.

 

The Future of Retail: Consumer Attitudes, Brick-and-Mortar Strategies—and TV

Retail is transitioning from online-versus-offline competition into a blended channel. Here’s our insight from the 2018 PSFK Future of Retail conference.

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