Author Archive

 

Netflix Programmatic Set to Boost Automated TV Buying in 2018

The Netflix programmatic commitment is on the upswing in 2018, signaling major potential for the automated TV buying industry at large.

 

How Facebook Watch May Impact (and Improve) Your Media Plans

Facebook Watch is just around the corner, and its launch could have big implications for media planners and buyers. Here’s the rundown on the new service.

 

CBS-Viacom Merger: A Match Made in . . .

Should the CBS-Viacom merger go through, its success may not be as great as mergers before it. Read on for our discussion of the defining factors.

 

Are Super Bowl Ads Worth It?

The Super Bowl is often heralded as the mecca of television ad placement. But as the price tag rises, are Super Bowl ads worth it?

 

When Standing by Brand Values Means . . . Sean Hannity and K-Cups?

Brand values have never been more central to a consumer than they are now, and brands have been among the first to be expected to react to recent scandals.

arrow_upward