Author Archive

 

What Sinclair’s Live TV Streaming Service Means for the Industry

Sinclair Broadcast Group’s live TV streaming service could be a game changer for other local broadcast networks.

 

Expanding Your Target Market: How Far Should You Go?

When is expanding your target market a good idea? Though audience trends are getting smaller and smaller, sometimes, you just need to go big.

 

Popular Opinion and TV Network Decisions: Should Execs Chase the Money or the Public’s Good Graces?

TV network decisions are occupying more of the public eye than ever. Audiences are reacting to the decisions via social media, but how important is that?

 

Make Way for Addressable Advertising: How CBS is Bringing DAI to Linear TV

CBS has moved closer to the convergence of TV and digital, pushing addressable advertising through a new partnership with Nielsen.

 

3 Key Takeaways From Upfronts 2018

With upfronts 2018 behind us, now’s the perfect time for the industry to look back to prepare for the road ahead.

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