Author Archive

 

Viceland: The TV Network of the Future?

With its documentary-style programming and focus on the experiences of people worldwide, Viceland TV has proven it can attract a wide audience.

 

What the Advertiser Protection Bureau Could Mean for Local TV

The Advertiser Protection Bureau has taken on the responsibility of protecting brands and consumers from the emerging threats of ads in risky environments.

 

Netflix Programmatic Set to Boost Automated TV Buying in 2018

The Netflix programmatic commitment is on the upswing in 2018, signaling major potential for the automated TV buying industry at large.

 

How Facebook Watch May Impact (and Improve) Your Media Plans

Facebook Watch is just around the corner, and its launch could have big implications for media planners and buyers. Here’s the rundown on the new service.

 

CBS-Viacom Merger: A Match Made in . . .

Should the CBS-Viacom merger go through, its success may not be as great as mergers before it. Read on for our discussion of the defining factors.

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