Author Archive

 

Popular Opinion and TV Network Decisions: Should Execs Chase the Money or the Public’s Good Graces?

TV network decisions are occupying more of the public eye than ever. Audiences are reacting to the decisions via social media, but how important is that?

 

Make Way for Addressable Advertising: How CBS is Bringing DAI to Linear TV

CBS has moved closer to the convergence of TV and digital, pushing addressable advertising through a new partnership with Nielsen.

 

3 Key Takeaways From Upfronts 2018

With upfronts 2018 behind us, now’s the perfect time for the industry to look back to prepare for the road ahead.

 

Viceland: The TV Network of the Future?

With its documentary-style programming and focus on the experiences of people worldwide, Viceland TV has proven it can attract a wide audience.

 

What the Advertiser Protection Bureau Could Mean for Local TV

The Advertiser Protection Bureau has taken on the responsibility of protecting brands and consumers from the emerging threats of ads in risky environments.

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