Author Archive

 

View From The Top – What You Missed at the Programmatic TV Summit

The Programmatic TV Summit in New York on June 24 was, I believe, the beginning of the “Summer of Love” for the advanced television advertising business. (I wrote about this on LinkedIn.) The speakers at the conference were talking about their capabilities, as always –always pitching, always selling, all like such as that. But the […]

 

How Quickly Can We Create a Television Spot?

Some time ago, sitting in an agency presentation, I expressed my frustration with an agency’s creative director droning on and on about his “vision” for my product. “Excuse me for interrupting,” I said. “But would you PLEASE get out of your own head and get into MY head!” And that’s how it worked back then, […]

 

Television Goes Back to the Future (Again)

At the recent NAB Show in Las Vegas, the breathless excitement for ad-supported streaming services (dubbed the “AVOD Gold Rush” by one online publication), caused me to ask one question: where in the world was all this content going to come from? Immediately after the show, I poked around some of the new services and here […]

 

Highlights from the 4A’s Decisions 20/20 Conference

I recently attended my first 4A’s conference, the 4A’s Decisions 20/20. It was also my first that focused on the buy-side of the advertising equation. Of course, the entire advertising industry has been transformed by automation that provides the tools to maximize efficiency, impact and transparency. Automation has also engendered changes in management skill sets […]

 

Let Television Do What It Does Best

At the recent MediaPost TV & Video Insider Summit, one speaker said, “We are in a war for the consumers’ attention.” In the Q&A after the panel, I suggested to the speaker, “It sounds like you are in a war WITH the consumers for their attention. Is that really your position?” At which point the speaker backed […]

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