Author Archive

 

The Value of Television: Advertising Week Wrap-up

To quote the erudite Hannibal Lecter, “we covet most what we see every day.” And that’s television. At Advertising Week in New York earlier this month, we frequently heard from folks in the digital media space about how they were creating mass quantities of impressions at increasingly lower costs. “Racing to the bottom,” somebody said […]

 

The One Second TV Spot

I’ve been paying attention to short-form television ads. REALLY short-form television ads. ONE SECOND television ads. I published a piece on LinkedIn about it, here. It started with a conversation at Advertising Week in New York in early October. The good people at Videa asked me to attend, learn and contribute. We are now seeing research on the […]

 

You Have to Fight Scale with Scale

The other day I sounded off on LinkedIn about some of my key findings from the TVB Forward conference in New York on Sept. 27. I was there as a guest of Videa, and my eyes were opened about the large-scale trends in the local broadcast television ecosystem. I am, admittedly, a fan of scale […]

 

It’s a Political TV Ad Season Like No Other: Are We Ready?

In 1995, then Speaker of the House Thomas P. O’Neill (aka “Tip” O’Neill) published “All Politics is Local – and Other Rules of the Game.” And while the political establishment has certainly internalized and adopted Tip’s wisdom, we may not have fully realized the opportunity for local television political advertising. Before we dig into that, […]

 

Is it Advertising?

If you are reading this, you are probably in the television business. Ask somebody watching “House of Cards” on Netflix on their living room TV, “Are you watching television now?” and they are most likely to say “yes.” Ask the same question to that same person sitting in Starbucks watching “House of Cards” on their mobile […]

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