Author Archive

 

How Geotargeted TV Advertising Can Energize Local TV Business

We define geotargeted TV advertising and explain what it means for buyers and sellers.

 

The Local TV Station-Viewer Relationship: 5 Ways Technology Will Sustain and Grow an Already Strong Connection

Here are five ways technology-driven change can sustain and grow the already-strong local TV station-viewer relationship.

 

Dynamic Ad Insertion (Part 2): What It Means for Local TV Advertising

Dynamic Ad Insertion (DAI) is technology that works with both live linear and Video on Demand (VOD) delivery formats. This is great news for local TV.

 

To Adopt Programmatic Buying, What Steps Do Local TV Stations Need to Take?

Local TV is falling behind digital due to lack of investment. What steps should local TV stations take now to fully adopt programmatic buying?

 

Change Management in the TV Ad Industry: 2018 End-of-Year Roundup

We’ve compiled a recap of change management understanding and approaches as 2018 comes to an end.

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