Author Archive

 

Are Change Management Challenges Slowing Local TV Ad Industry Transformation?

Two important reports addressing technology-driven change management challenges were released in 2018. Here are the key findings.

 

What Does Ad Viewability Measurement Look Like in Local TV?

Local TV buyers and sellers can use ad viewability measurement to leverage better buys for advertisers and stronger revenue for sellers.

 

How Geotargeted TV Advertising Can Energize Local TV Business

We define geotargeted TV advertising and explain what it means for buyers and sellers.

 

The Local TV Station-Viewer Relationship: 5 Ways Technology Will Sustain and Grow an Already Strong Connection

Here are five ways technology-driven change can sustain and grow the already-strong local TV station-viewer relationship.

 

Dynamic Ad Insertion (Part 2): What It Means for Local TV Advertising

Dynamic Ad Insertion (DAI) is technology that works with both live linear and Video on Demand (VOD) delivery formats. This is great news for local TV.

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