Author Archive

Are Change Management Challenges Slowing Local TV Ad Industry Transformation?

Two important reports addressing technology-driven change management challenges were released in 2018. Here are the key findings.

No Comments Tags: automated tv buying, change management, local television, media buying, media selling

What Does Ad Viewability Measurement Look Like in Local TV?

Local TV buyers and sellers can use ad viewability measurement to leverage better buys for advertisers and stronger revenue for sellers.

No Comments Tags: addressable TV, digital trends, Impressions, local television

How Geotargeted TV Advertising Can Energize Local TV Business

We define geotargeted TV advertising and explain what it means for buyers and sellers.

No Comments Tags: addressable TV, Geotargeting, local advertising, local television

The Local TV Station-Viewer Relationship: 5 Ways Technology Will Sustain and Grow an Already Strong Connection

Here are five ways technology-driven change can sustain and grow the already-strong local TV station-viewer relationship.

No Comments Tags: change management, consumers, local television, mobile, over-the-top

Dynamic Ad Insertion (Part 2): What It Means for Local TV Advertising

Dynamic Ad Insertion (DAI) is technology that works with both live linear and Video on Demand (VOD) delivery formats. This is great news for local TV.

No Comments Tags: addressable TV, digital advertising, local advertising, local television

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Author Archive

Are Change Management Challenges Slowing Local TV Ad Industry Transformation?

What Does Ad Viewability Measurement Look Like in Local TV?

How Geotargeted TV Advertising Can Energize Local TV Business

The Local TV Station-Viewer Relationship: 5 Ways Technology Will Sustain and Grow an Already Strong Connection

Dynamic Ad Insertion (Part 2): What It Means for Local TV Advertising

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