Author Archive

How Geotargeted TV Advertising Can Energize Local TV Business

We define geotargeted TV advertising and explain what it means for buyers and sellers.

No Comments Tags: addressable TV, Geotargeting, local advertising, local television

The Local TV Station-Viewer Relationship: 5 Ways Technology Will Sustain and Grow an Already Strong Connection

Here are five ways technology-driven change can sustain and grow the already-strong local TV station-viewer relationship.

No Comments Tags: change management, consumers, local television, mobile, over-the-top

Dynamic Ad Insertion (Part 2): What It Means for Local TV Advertising

Dynamic Ad Insertion (DAI) is technology that works with both live linear and Video on Demand (VOD) delivery formats. This is great news for local TV.

No Comments Tags: addressable TV, digital advertising, local advertising, local television

To Adopt Programmatic Buying, What Steps Do Local TV Stations Need to Take?

Local TV is falling behind digital due to lack of investment. What steps should local TV stations take now to fully adopt programmatic buying?

No Comments Tags: automated tv buying, local advertising, programmatic tv

Change Management in the TV Ad Industry: 2018 End-of-Year Roundup

We’ve compiled a recap of change management understanding and approaches as 2018 comes to an end.

No Comments Tags: change management, local advertising, local television, media buying, media selling

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Author Archive

How Geotargeted TV Advertising Can Energize Local TV Business

The Local TV Station-Viewer Relationship: 5 Ways Technology Will Sustain and Grow an Already Strong Connection

Dynamic Ad Insertion (Part 2): What It Means for Local TV Advertising

To Adopt Programmatic Buying, What Steps Do Local TV Stations Need to Take?

Change Management in the TV Ad Industry: 2018 End-of-Year Roundup

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