Author Archive

 

4 Reasons Linear Is Set for Increased TV Advertising Spend

Experts predict an increased TV advertising spend. Four factors are driving this trend, and the evolution of television advertising will strengthen it.

 

How Local TV Can Build TV Viewer Loyalty With Live Events

National broadcasters and cable stations know the power of live events. Local stations can steal these five ideas to build TV viewer loyalty.

 

TV Advertising Jobs: How Executives, Buyers and Engineers Can Stay Marketable

New technology and programmatic buying are transforming TV advertising jobs. What skills do sales executives and engineers need now?

 

Local News Anchor Loyalty Is Key to Station Success

Every local station battles its competitors for viewership amid changing news consumption habits. Local news anchor loyalty is a key component of success.

 

Multigenerational Marketing: New Audiences for Old Programs

Long-running TV shows like Jeopardy appeal to everyone—not just grandparents. Learn why a multigenerational marketing approach makes sense for many shows.

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