Author Archive

 

Ad Relevance and Automation: What Do the Stats Say?

Adobe said 49 percent of US internet users find ad relevance in linear TV—not digital video. Does this mean programmatic isn’t working? We explain.

 

Don’t Overlook Antenna TV Viewers

Antenna TV viewers grow in importance for local stations. Four trends drive increases in over-the-air viewing that station reps should capitalize on.

 

Marketing to Middle America? Why You Should Rethink It

Stereotypes can nix marketing to Middle America, which isn’t a place or even a demographic. Learn how to connect with universal values.

 

Small Business TV Advertising: 5 Best Practices

For small business TV advertising, achieving ROI depends on using best practices. Learn how to take advantage of targeting, programmatic, and data.

 

4 Misconceptions About Addressable Advertising on TV Debunked

Don’t believe these four misconceptions about addressable advertising on TV. Here’s the real story.

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