Author Archive

 

Local News Anchor Loyalty Is Key to Station Success

Every local station battles its competitors for viewership amid changing news consumption habits. Local news anchor loyalty is a key component of success.

 

Multigenerational Marketing: New Audiences for Old Programs

Long-running TV shows like Jeopardy appeal to everyone—not just grandparents. Learn why a multigenerational marketing approach makes sense for many shows.

 

Why Sweeps Week Might Soon Be Swept Away

Is Sweeps Week irrelevant to modern media buyers? In a world of addressable advertising, is there a better way to understand TV audiences?

 

Why Ad Relevance Outweighs Ad Time for Local TV

Fox is planning to reduce total ad time. This is selling local TV advertising short—especially considering the power of ATSC 3.0 and programmatic.

 

Has Product Placement Gone Too Far?

Brands have a new place to show off their products: TV plot lines. But with this form of advertising on the rise, has product placement gone too far?

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