Author Archive


Customer Loyalty Marketing: What TV Stations Need to Know

Customer loyalty marketing—even more than customer satisfaction—is the key to success for local TV stations. Here are tips for what stations should do.


Advertising and Data Transparency: How TV Is Evolving to Meet the Challenge

Advertising and data transparency are huge issues for advertising. Automated TV buying is evolving to meet these challenges. Find out how.


What Do TV Advertising Revenue Stats Mean? It’s Complicated

TV advertising revenue: going up or going down? It’s complicated. If you’re a media planner or buyer, here’s what you need to understand about these stats.


Cause-Related Marketing Meets Its Match in Local TV

Cause-related marketing is ideal for local television stations, matching a worthy cause with the reach of television.


Brand Response Advertising on TV? Yes, You Can

Smart advertisers make TV ad dollars work harder with brand response advertising. Find out how to pull this off like Geico and other top brands.