Author Archive

 

Streaming Gets Hype—but Linear Broadcast Gets Views

Streaming and cable shows may have prestige, but relatively few watch them. Linear broadcast TV continues to offer advertisers huge audiences and reach.

 

TV Ad Tech’s Self-Service Opportunities—and Advantages

Self-service TV ad tech is designed to appeal to the needs of media buyers and facilitate the relationships inherent in TV advertising.

 

What Does ATSC 3.0 Mean for Local Stations?

ATSC 3.0 supports better pictures and audio—but the real value to broadcasters will be its audience targeting and measurement capabilities.

 

Small and Medium Enterprises to Take the Reins in Programmatic TV

Find out why small and medium enterprises, with their familiarity with data and potential for ROI, will be the vanguard of programmatic TV advertising.

 

A Brand Blacklist Isn’t Always a Black-and-White Issue

How will brands deal with ad safety issues as TV ad buying becomes automated? Is a blacklist the right solution?

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