Author Archive

 

Audience Delivery Is the Next Challenge for Programmatic TV

Less than half the intended audience may see a campaign’s digital impressions. Find out what this means for audience delivery in programmatic TV.

 

Local TV Ad Revenue: 6 Reasons to Smile in 2018

Prospects for local TV ad revenue are strong in 2018. Here are six reasons stations could profit in the coming year. (Spoiler: It’s not just the economy.)

 

Live TV Stays Up Late—and Advertisers Should Too

Late-night live TV shows balk the trend of cord-cutting because viewers love the immediacy. But ads can be pricey. Learn how best to take advantage.

 

Streaming Gets Hype—but Linear Broadcast Gets Views

Streaming and cable shows may have prestige, but relatively few watch them. Linear broadcast TV continues to offer advertisers huge audiences and reach.

 

TV Ad Tech’s Self-Service Opportunities—and Advantages

Self-service TV ad tech is designed to appeal to the needs of media buyers and facilitate the relationships inherent in TV advertising.

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