Author Archive


Time-Shifted TV Ratings: Why Now Is the Time

Time-shifted TV ratings are an essential step toward better measurement as viewing goes multiplatform, particularly in local TV markets. Here’s why.


National vs. Local News: The 4 Metrics That Matter

We compared local news to national TV news on four metrics: trust, reach, revenue, and value. Find out how these two approaches stack up for advertisers.


Audience Delivery Is the Next Challenge for Programmatic TV

Less than half the intended audience may see a campaign’s digital impressions. Find out what this means for audience delivery in programmatic TV.


Local TV Ad Revenue: 6 Reasons to Smile in 2018

Prospects for local TV ad revenue are strong in 2018. Here are six reasons stations could profit in the coming year. (Spoiler: It’s not just the economy.)


Live TV Stays Up Late—and Advertisers Should Too

Late-night live TV shows balk the trend of cord-cutting because viewers love the immediacy. But ads can be pricey. Learn how best to take advantage.