Author Archive

 

Bundling Cable and Internet: Is the Traditional Bundle Poised for a Comeback?

Streaming may cost viewers the same as bundling cable and internet. Here’s why viewers may end up choosing the latter.

 

Targeting Older Consumers: Why Baby Boomers Deserve Another Look

Marketers are missing the mark for targeting older consumers. Here’s how to understand the 50+ crowd.

 

TV Production Spending: The Major Studios Win . . . for Now

Netflix’s TV production spending still lags behind the major networks.

 

Why the NBA Playoff Ratings Aren’t a Slam Dunk

The NBA playoff ratings may be down, but that’s likely a blip in the league’s long-term trajectory as it courts an international audience.

 

Why Passive Entertainment Is a Smart Ad Buy

Passive entertainment, like passively viewing TV ads, can still have an effect on audiences.

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