Author Archive

 

Will the 2018 Midterm Elections Be a Local TV Bonanza?

Spending on advertising for the 2018 midterm elections is set to top 2014—but what percentage of that windfall will go to local TV?

 

Why Baseball on Local TV Is Becoming a Rarity

Broadcasts of baseball on local TV are becoming harder and harder to find. Why is this happening, and what does it mean for live sports on TV?

 

The Facebook Split News Feed Promotes the Lasting Value of Local

A Facebook split news feed is one of Facebook’s recent attempts to root out fake news, but there are others. Here’s what they mean for local news.

 

How OTT Fragmentation Is Hampering Ad Buying

As OTT fragmentation spreads, media buyers are trying to keep up. Here’s what to watch out for when it comes to streaming services.

 

In-House Programmatic: Why More Companies Are Taking the DIY Approach

Companies are increasingly turning to in-house programmatic practices for their advertising needs. But what does this say about the state of the industry?

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