Author Archive

 

Why Linear TV Advertising Is Thriving in 2018

Here’s why linear TV advertising is still an effective way to reach audiences.

 

$2 Billion for Netflix Marketing Will Be Hard for Broadcast to Counter

A $2 billion Netflix marketing spend will be a challenge for broadcasters, as promotion of its content may encourage more cord cutting.

 

Will Advertising on OTT Devices Mature?

With Roku offering better targeted ads, advertising on OTT devices is becoming a viable option—but challenges arise.

 

Will the 2018 Midterm Elections Be a Local TV Bonanza?

Spending on advertising for the 2018 midterm elections is set to top 2014—but what percentage of that windfall will go to local TV?

 

Why Baseball on Local TV Is Becoming a Rarity

Broadcasts of baseball on local TV are becoming harder and harder to find. Why is this happening, and what does it mean for live sports on TV?

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