Author Archive

 

Football Ads: Why Controversy and Falling Ratings Aren’t Keeping Advertisers Away

Despite the NFL’s controversy and falling ratings, advertisers still approach football ads with enthusiasm.

 

When Shows Have a Network Change, Do Viewers and Advertisers Follow?

Why do shows change networks? And, when there’s a network change, do viewers and advertisers follow the show to the new network?

 

Why Linear TV Advertising Is Thriving in 2018

Here’s why linear TV advertising is still an effective way to reach audiences.

 

$2 Billion for Netflix Marketing Will Be Hard for Broadcast to Counter

A $2 billion Netflix marketing spend will be a challenge for broadcasters, as promotion of its content may encourage more cord cutting.

 

Will Advertising on OTT Devices Mature?

With Roku offering better targeted ads, advertising on OTT devices is becoming a viable option—but challenges arise.

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