Author Archive

 

The Facebook Split News Feed Promotes the Lasting Value of Local

A Facebook split news feed is one of Facebook’s recent attempts to root out fake news, but there are others. Here’s what they mean for local news.

 

How OTT Fragmentation Is Hampering Ad Buying

As OTT fragmentation spreads, media buyers are trying to keep up. Here’s what to watch out for when it comes to streaming services.

 

In-House Programmatic: Why More Companies Are Taking the DIY Approach

Companies are increasingly turning to in-house programmatic practices for their advertising needs. But what does this say about the state of the industry?

 

The New Super Bowl? Holiday TV Ads Get Bigger

Holiday TV ads are becoming increasingly longer in runtime, forgoing overt product promotion in favor of establishing emotional connections.

 

Finding the Value of Live Sports in 2017—and Beyond

Although live sports ratings have been in decline year over year, they could still offer excellent value for advertisers looking to reach mass audiences.

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