Author Archive

 

Super Bowl Ad Effectiveness: Is the Spend Worth $5 Million?

With their high price tag, advertisers may wonder about Super Bowl ad effectiveness. We discuss the pros and cons of investing in these ads.

 

TV Advertising Trends: 2019 Spending Predictions

We synthesize the top researchers’ predictions for 2019 TV advertising trends.

 

How Software-Defined Networking (SDN) Aims to Replace ‘Big Iron’ in Broadcast

What is software-defined networking (SDN), and how does it relate to the TV industry?

 

Football Ads: Why Controversy and Falling Ratings Aren’t Keeping Advertisers Away

Despite the NFL’s controversy and falling ratings, advertisers still approach football ads with enthusiasm.

 

When Shows Have a Network Change, Do Viewers and Advertisers Follow?

Why do shows change networks? And, when there’s a network change, do viewers and advertisers follow the show to the new network?

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