Author Archive

 

Marketing to Dads: A Forgotten Demographic?

It’s 2019, and marketing to dads looks different than it did 20 years ago. But is it different enough?

 

Netflix Viewing Figures Tell Multiple Stories

Netflix viewing figures are a win for the company, but cable TV still has advantages over steaming platforms. Here’s why.

 

Are Advertising Promises the Future of TV?

One television network is betting it can make—and keep—advertising promises to truly deliver.

 

Reality TV Ad Space: The Real Star of the Show

Purchasing reality TV ad space may be a great investment, as prices fall while viewers keep reality shows in top 10 lists.

 

Silicon Valley Advertising Embraces TV

What would you assume the world of Silicon Valley advertising values? Your guess would probably be largely digital, but think again.

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