Author Archive


When Does Advertising Influence TV Content?

When does advertising influence TV content? From product placement to plot, today’s brands are finding new ways to influence the content we consume.


Are You Advertising on Kids’ Shows? Maybe You Should Be

Kids influence purchase decisions, so brands should consider advertising on kids’ shows. Here’s how to position your brand to reach this audience.


Creating Compelling Advertisements: Don’t Lose Sight of the Foundational Elements

Today’s advertiser has a litany of roles. But her most important job? Creating compelling advertisements.


TV Advertising Metrics Tell Only Some of the Story: Predicting Ahead of the Numbers

Deciding where to spend your ad dollars isn’t limited to TV advertising metrics. Try analyzing trends and cultural movements—here’s how.


The T-Mobile Acquisition of Layer3 TV, Net Neutrality—and TV at Large

Another week, another company adds television to its interests. What does the T-Mobile acquisition of Layer3 TV mean for the broadcast industry?