Author Archive

 

Identifying a Target Audience in the Age of Walled Gardens

Identifying a target audience is becoming increasingly difficult due to today’s complex television landscape. Here’s what advertisers can do.

 

Water Cooler Conversations Are Going Digital

Water cooler conversations aren’t dead—they’ve just migrated to the digital world. Here’s what this means for TV advertisers.

 

Series Ending Effects: After the Big Bang (Theory)

CBS may soon be all too familiar with series ending effects like dropping network ratings and declining advertising dollars. What’s next for the network?

 

Local News Viewership Stats: What They Mean for Advertisers

A closer look at local news viewership can arm advertisers with helpful information as they chase audiences across mediums.

 

TV Advertising Innovations: A Look at What’s to Come

In an increasingly digital world, TV advertisers are using TV advertising innovations to engage audiences in new ways. Here’s a look at what’s to come.

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