Author Archive

 

Are TV Commercials During the Upcoming Awards Season Worth the Spend?

Awards season and TV commercials go together like Rodgers and Hammerstein, but this year we are stopping to ask: Are ads worth the spend?

 

Is Automotive Advertising Running Out of Gas?

With Ford’s cut in ad budget, advertisers may be concerned about the TV-automaker relationship. We explore the state of automotive advertising.

 

Collaboration in the Media Industry: 5 Things to Do Today

Should change lead to collaboration in the media industry? Yes. Does it? Not always. Here are five ways media professionals can collaborate.

 

When Does Advertising Influence TV Content?

When does advertising influence TV content? From product placement to plot, today’s brands are finding new ways to influence the content we consume.

 

Are You Advertising on Kids’ Shows? Maybe You Should Be

Kids influence purchase decisions, so brands should consider advertising on kids’ shows. Here’s how to position your brand to reach this audience.

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