Author Archive

 

Real-Time Advertising: A Perfect Match for Breaking News

Real-time advertising and breaking news are a match made in advertising heaven. Here’s why.

 

Here to Stay: Advantages of Cable TV Ensure Its Survival

Despite prophecies of an unavoidable death, the advantages of cable TV ensure its survival for the foreseeable future.

 

Local TV Advertising Benefits From Supply and Demand

Though digital has nearly infinite ad inventory, the limited inventory for local cable TV advertising may actually be a strength.

 

A Winning Combination: OTT Advertising and Linear TV

According to a Video Advertising Bureau study, combining linear TV and OTT advertising can lead to strong campaign results.

 

Advertising on Streaming Services Proves the Commercial Still Reigns

Even as the TV industry changes, certain elements stay the same. Advertising on streaming services shows how ads remain relevant, regardless of platform.

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