Author Archive

 

Local TV Ad Spend to Win Gold From the Olympics—and the Elections

BIA/Kelsey predicts the local TV ad spend will amount to $20.8 billion in revenue in 2018—aided by the elections, the Olympics, and the Super Bowl.

 

Ad Quality: When Digital Glitches Leave Viewers With a Bad Taste

Digital ad channels offer targeting, but they’re also prone to ad quality issues and blocking, which can negate any advantage in audience selection.

 

Frequency Management: How Advertisers Avoid Groundhog Day

Frequency management helps advertisers ensure commercials aren’t replayed ad nauseam like the dreadful 24 hours in the movie Groundhog Day.

 

Local TV Campaigns Take on Hurricane Season

Broadcasters have again demonstrated how effective local TV campaigns can be in transmitting important information and encouraging aid after a disaster.

 

How Local TV Stations Are Beating the Skinny Bundle Craze

Local TV stations are often demanded as part of channel lineups—including the trimmed-down skinny bundles increasingly offered by pay TV providers.

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