Author Archive

 

Co-Viewing Metrics Are Here, and Targeted Advertising Will Never Be the Same

What’s the best way for TV advertisers to connect with co-viewing audiences? We have two big pieces of advice.

 

Cross-Platform Marketing Is No Longer Just for New Brands

Now that 74 percent of households have either a smart TV or a connected TV, cross-platform marketing is a must.

 

Marketing to the LGBTQ Community Can’t Just Be a Gimmick

When marketing to the LGBTQ community, rainbow logos aren’t enough. Here are three examples of companies that get Pride right.

 

What Social Media Video Trends Can Teach TV Advertisers

TV has the bigger ROI, but social media video trends shouldn’t be ignored when trying to reach the 45 percent of Americans who use two screens.

 

Daily Screen Time Is on the Rise: What Does This Mean for Advertisers?

Americans have an average daily screen time of 8 hours and 46 minutes. What’s the best way to reach these consumers?

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