Author Archive


Customer Journey Awareness: The Path to Cross-Platform Ad Success

When constructing a cross-platform ad campaign, customer journey awareness is crucial. Here’s how to map that journey.


Advertising to Baby Boomers on Local TV Is as Crucial as Ever

Many marketers focus on reaching millennials, but is advertising to baby boomers a better bet?


Advertising on The Weather Channel and Other Weather Stations Is a Win

Americans are turning to TV for their weather information, making advertising on The Weather Channel and local news a key consideration for marketers.


Katz’s Court TV Channel Revival Is an Opportunity

All rise: Court TV channel is back in session. The true crime network is being revived by Katz—here’s what this means for advertisers.


TV Audience Targeting 101: What You Need to Know

Audience targeting is no longer just the province of online advertising. Here are some tips for local TV ad buyers and sellers.