Author Archive


Late-Night Show Ratings Reveal Complex Relationship With Politics

Late-night show ratings are not as simple as whether a host is political or not. Here’s why.


Midterm Results and Net Neutrality: Will Congress Rule Over the FCC?

Observers have linked the 2018 midterm results and net neutrality, but how will the Democrat-controlled House actually handle a pro-deregulation FCC?


What the Nielsen Total Audience Report Expansion Means for Local TV

The Nielsen Total Audience Report now includes stats on streaming and digital platforms. How does this help local TV advertisers?


Political Ads on TV: Six Trends From the 2018 Midterm Election Cycle

Humor, sincerity, and fear are among the six trends in political ads of the 2018 midterm elections.


Unlocking the Power of Syndicated TV Shows

Syndicated TV may not be glamorous, but it can be a powerful tool for media buyers—if you know what to buy.