MediaWave Actionable Insights and Industry News for Media Professionals
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Advertising to Baby Boomers on Local TV Is as Crucial as Ever

Many marketers focus on reaching millennials, but is advertising to baby boomers a better bet?

 

A Focus on Linear Media Today and Tomorrow: MediaPost’s Forecasts for 2019 and 2024

Media experts predict the future of linear media and television at MediaPost’s Media Forecast 2019-2024 conference.

 

Transforming TV Advertising Buying – Educating the Brand

There is a never-ending stream of information on cord cutting, subscriber loss, audience loss by media providers and consumer viewing behaviors rapidly changing. What is often missed is where the brand managers who own the media dollars are in their transition to understanding this change. I sympathize as it’s all a bit confusing, especially if […]

 

Local TV Advertising Benefits From Supply and Demand

Though digital has nearly infinite ad inventory, the limited inventory for local cable TV advertising may actually be a strength.

 

Hispanic Advertising: Changing and Valuable

Demographic changes require a new approach to Hispanic advertising. How and where can you reach them?

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