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Data-Driven, Audience-Based Buying and Beyond: ARF ConsumerxScience 2018

This year’s ARF conference covered data-fueled audience-based buying and the ethical boundaries of scientific data usage in customer targeting.

 

When Is the Right Time to Try Automated Buying? How About Now.

  “We’re just not ready yet.” That’s probably the most common response I hear when I talk to local TV ad salespeople about why they’re not upgrading to automated buying and selling. My response is always the same, “I understand that it feels like a big step, but pretty soon you might not have a […]

 

Takeaways from CIMM’s 2018 Cross-Platform Media Measurement Summit

This year’s summit convened to help facilitate an industry-standard form of cross-platform measurement.

 

Less Secret Every Day: ACR and Logistics at the Secret Society Meeting

How do ACR and logistics impact TV advertising? The Secret Society showcased these trends to industry leaders at its latest meeting.

 

Automated Content Recognition (ACR) Part 1: What Is It?

Automated Content Recognition (ACR) reveals whether an ad was on screen for specific viewers, which will help local TV sellers and buyers value ad buys.

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