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For Local Brands Making Big Buys, It’s All About the Swing

Local brands attempting to compete on a national level will want to keep these important lessons on execution and follow-through in mind.

 

How Third-Party Data Strengthens Ad Campaigns

Third-party data is pushing the world of TV measurement over the threshold of immense change, helping local advertisers make the most of their inventory.

 

4 Sell-Side Strategies to Successfully Manage Change

As TV buying goes automated, sell-side workplaces must adapt. We discuss four strategies to help stations and station groups manage change.

 

Nielsen’s Ad Recall Survey: Are Millennials Actually Watching?

Ad recall among millennials is down, but they’re still consuming a lot of linear television. What’s next for TV advertisers targeting this coveted group?

 

Multiple System Operators Bridge the Gap to Local Ads

To keep up with changing consumer behaviors, marketers need to get closer to the consumer. Multiple system operators can help.

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