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Streaming Gets Hype—but Linear Broadcast Gets Views

Streaming and cable shows may have prestige, but relatively few watch them. Linear broadcast TV continues to offer advertisers huge audiences and reach.

 

Connected TV Goes Prime Time: Insights From AdWeek’s Webinar

Connected TV has soared in popularity over the last few years. The Trade Desk, Freewheel, and Spark Foundry discuss its recent impact on advertising.

 

Contemplating a Move: Data Strategy for Local TV Campaigns

An optimized television campaign requires not just information, but also a data strategy crafted to make sure the right insights are applied.

 

Will One TV Data Metric Emerge to Rule Them All?

As omnichannel content consumption grows, marketers are looking for TV data that’s consistent with data from the buys they place in digital.

 

Advertising Week 2017: Bots, Crowds, and Other Trends

A look at the trends of Advertising Week 2017, from the latest tech to the continuing deluge of data to the challenge of attribution.

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