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Brand Integrity in the Wake of Charlottesville: How to Respond?

Brand integrity is a growing concern in light of current events like the tragedy in Charlottesville, Virginia. So, how can brands effectively respond?

 

TV Data vs. Gut Decisions: How Do You Buy?

A study by Borrell Associates shows that while advertisers are taking TV data into account for broadcast buys, gut feelings still factor into the decision.

 

Generation Z Is Emerging—How Can Advertisers Stay Ahead?

Generation Z is on the rise, and they tend to prefer digital channels over traditional television. So, what can the TV advertising industry do?

 

Automated TV Buying Trends: An Interview With Strategist Mitch Oscar

Mitch Oscar, strategist with USIM, shares insights into automated TV buying trends, including workflow management and the strengths of local TV.

 

How B2C and B2B Companies Can Benefit From Automated TV

B2C companies are already taking advantage of the targeting and workflow benefits of automated TV buying—but B2B companies have a lot to gain too.

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