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Takeaways From the Hispanic TV Summit: Insights on Hispanic Television Consumers

Programmatic TV can help advertisers reach Hispanic television consumers with both mass and niche messaging.

 

Unlocking the Power of Syndicated TV Shows

Syndicated TV may not be glamorous, but it can be a powerful tool for media buyers—if you know what to buy.

 

The One Second TV Spot

I’ve been paying attention to short-form television ads. REALLY short-form television ads. ONE SECOND television ads. I published a piece on LinkedIn about it, here. It started with a conversation at Advertising Week in New York in early October. The good people at Videa asked me to attend, learn and contribute. We are now seeing research on the […]

 

Multitouch Attribution Is Changing the Way We Think About Television

Multitouch attribution is very much on the minds of everyone in the television industry these days, so it’s no surprise that it was one of the hot topics at the TVB Forward conference held in New York City this month.  Data+Math founder John Hoctor offered a solid explanation of what it is that companies like […]

 

When Does Advertising Influence TV Content?

When does advertising influence TV content? From product placement to plot, today’s brands are finding new ways to influence the content we consume.

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