MediaWave Actionable Insights and Industry News for Media Professionals
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America’s Podcast Boom Is On: Should Local TV Stations Invest?

America’s podcast boom is real—and it looks like it will only continue. Here’s what local TV stations need to consider before diving in.

 

Local News Anchor Loyalty Is Key to Station Success

Every local station battles its competitors for viewership amid changing news consumption habits. Local news anchor loyalty is a key component of success.

 

How Change Management Principles Can Transform an Entire Industry

Do you ever think about how specific TV commercials appear on your favorite shows? Until recently, the process for getting ads to your TV was a manual, time-consuming process between TV station sales reps and advertising/media agencies. Videa changed all that by developing a technology platform to automate the buying and selling of TV advertising. […]

 

Tax Reform’s Impact on Media: What Changed?

The recently passed Tax Cuts and Jobs Act of 2017 contains some clear changes to corporate taxes. How about tax reform’s impact on media in particular?

 

Supply and Demand for TV Ads: Past, Present and Future

Over time, strong demand for TV ads has kept pricing from crashing even as supply has increased again and again. Now, supply and demand are again in flux.

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