MediaWave Actionable Insights and Industry News for Media Professionals

Cause-Related Marketing Meets Its Match in Local TV

Cause-related marketing is ideal for local television stations, matching a worthy cause with the reach of television.


The Evolving Agency, The Duopoly (Triopoly with Amazon) and the 4A’s 2020

At the 4A’s 2019 Decisions 20/20 show that I attended recently, Nick Brien, CEO of Dentsu Aegis, North America outlined the hard truths facing the agency business and the strengths of the duopoly (Google and Facebook). Despite the relatively gloomy prognostication and the agency CEO panel stating that the key problem was a failure to […]


Feel-Good Marketing Makes an Impact

If there were ever a time for feel-good marketing, that time is now. Here’s how brands are creating successful feel-good campaigns.


Television Goes Back to the Future (Again)

At the recent NAB Show in Las Vegas, the breathless excitement for ad-supported streaming services (dubbed the “AVOD Gold Rush” by one online publication), caused me to ask one question: where in the world was all this content going to come from? Immediately after the show, I poked around some of the new services and here […]


Brand Response Advertising on TV? Yes, You Can

Smart advertisers make TV ad dollars work harder with brand response advertising. Find out how to pull this off like Geico and other top brands.

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