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Next Gen TV: Live Talent Shows to Get Bigger

We look to traditional broadcast shows to figure out how local stations can take advantage of what Next Gen TV has to offer.

 

Does Cutting Back on TV Ads Equal Cutting Back on Ad Revenue?

Some networks are pledging to reduce TV ads by up to 40 percent. What will this mean for advertisers and for ad revenue?

 

Are TV Commercials During the Upcoming Awards Season Worth the Spend?

Awards season and TV commercials go together like Rodgers and Hammerstein, but this year we are stopping to ask: Are ads worth the spend?

 

Is Automotive Advertising Running Out of Gas?

With Ford’s cut in ad budget, advertisers may be concerned about the TV-automaker relationship. We explore the state of automotive advertising.

 

Football Ads: Why Controversy and Falling Ratings Aren’t Keeping Advertisers Away

Despite the NFL’s controversy and falling ratings, advertisers still approach football ads with enthusiasm.

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