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What Does Ad Viewability Measurement Look Like in Local TV?

Local TV buyers and sellers can use ad viewability measurement to leverage better buys for advertisers and stronger revenue for sellers.

 

Disruption and the Opportunities for Videa in the Era of Digital TV

I recently wrote an article about the exponential era of media buying, based on the book, “Bold” by Peter Diamandis. His logic was that digitization leads to a process that drives exponential change, ending with a whole industry becoming democratized and in the hands of the consumer. For example, think about how photographs went from […]

 

A Winning Combination: OTT Advertising and Linear TV

According to a Video Advertising Bureau study, combining linear TV and OTT advertising can lead to strong campaign results.

 

Why TV Security Is Good News for Consumer Privacy

While the digital ad industry still grapples with consumer privacy, the public can count on TV security even with addressable advertising.

 

Katz’s Court TV Channel Revival Is an Opportunity

All rise: Court TV channel is back in session. The true crime network is being revived by Katz—here’s what this means for advertisers.

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