Archive for the ‘Advertising Trends’ Category

 

Year-End 2016: How Major Cable Networks’ Contract Negotiations Could Impact the Way TV Channels Are Packaged

The success of AMC’s The Walking Dead is very much alive and well in 2017. Fans of this series may remember a time, however, when it seemed as though a stake would be driven through their hearts, as one of the biggest television providers in the country threatened to pull the plug on all things AMC-branded. In […]

 

Getting with the Programmatic at the 4A’s

The 2016 4As conference is helping to make sense of the landscape offering agencies insights to maximize programmatic opportunities.

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