Archive for the ‘Automation’ Category

 

Humans with (not vs.) Machines

Media planners (and their clients) win with ad tech A news piece called “Manufacturing Music” on the “Today Show” explored where artificial intelligence (AI) is taking the music industry. It featured an interview with Lucas Cantor, a Los Angeles-based composer, who used AI to complete Franz Schubert’s unfinished “Symphony No. 8” from 200 years ago. […]

 

Deathwish Coffee’s Thirty-Second Spot: Short Ads Still Pack Punch

The power of good television advertising and the importance of an integrated approach proves the thirty-second spot is far from dead.

 

Spotify Advertising Illustrates the Expansion of Programmatic

Spotify advertising now offers audio ads with improved targeting and programmatic buying. We analyze what this means for media owners and advertisers.

 

Programmatic Trading Desk: To Be In House Or Not to Be, That Is the Question

L’Oreal USA is the latest big marketer said to be bringing some form of a programmatic trading desk in house, but will the challenges prevent followers?

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