Archive for the ‘Buyers and Sellers’ Category

 

$0 Woes? An Ad Buying Platform Can Clear Things Up

By streamlining the buying process through an ad buying platform, agencies can get out in front of the $0 ad spot problem—and operate more efficiently.

 

Small and Medium Enterprises to Take the Reins in Programmatic TV

Find out why small and medium enterprises, with their familiarity with data and potential for ROI, will be the vanguard of programmatic TV advertising.

 

Managing Local TV Market Traffic in the Ad Tech Age

Local traffic systems have often processed local TV market buys for years. Now they need to be updated, but what measurement types matter most?

 

Dual Income, No Kids: Cracking the LGBTQ Market

A large portion of the LGBTQ market is part of a dual income, no kids household, which makes this population highly valuable for advertisers.

 

For Local Brands Making Big Buys, It’s All About the Swing

Local brands attempting to compete on a national level will want to keep these important lessons on execution and follow-through in mind.

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