Archive for the ‘Buyers and Sellers’ Category

 

Identifying a Target Audience in the Age of Walled Gardens

Identifying a target audience is becoming increasingly difficult due to today’s complex television landscape. Here’s what advertisers can do.

 

Machine Learning: The Future of Automated TV Buying

There is no doubt that the business of TV advertising and the viewing landscape overall is changing. Recent subscriber losses total 946k at AT&T, 224k at Comcast and 141k at Charter, with some of these subscribers moving to IP-based, connected TV. Exactly who is switching is not clear, but Hulu now has 28 million subscribers, […]

 

TV Remains Top of the Consumer Influence Funnel

The media-consuming public, which let’s face it – is basically all of us – is bombarded by advertising across channels in a variety of formats multiple times a day. We see ads on our mobile devices, laptops, televisions, connected tv’s, billboards as we drive down the highway and scrolling through our social media feeds. But […]

 

Daily Screen Time Is on the Rise: What Does This Mean for Advertisers?

Americans have an average daily screen time of 8 hours and 46 minutes. What’s the best way to reach these consumers?

 

Reality TV Ad Space: The Real Star of the Show

Purchasing reality TV ad space may be a great investment, as prices fall while viewers keep reality shows in top 10 lists.

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