Focusing on optimization, agility, and client communications this year won’t just set you up for success—it’ll keep your clients happy, too.
The phenomenon of 24-hour TV, by now well known, poses both opportunities and challenges for advertisers looking to reach the right audiences.
Keeping your clients happy often means keeping their buys cost effective. It may or may not come as a surprise, but local TV can be a great way to do this.
Smart marketing plan tips can help you make the distinction between the right time to advertise and the right time to take a pass.
Blizzard boost? Why local news does well during winter storms, even after taking cable and the Internet into account.
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