Archive for the ‘Buyers and Sellers’ Category

 

To Adopt Programmatic Buying, What Steps Do Local TV Stations Need to Take?

Local TV is falling behind digital due to lack of investment. What steps should local TV stations take now to fully adopt programmatic buying?

 

How Automation Is Bound to Change TV Advertising Metrics

As automated buying and selling come into play, TV advertising metrics are changing.

 

Event-Specific Advertising: How Brands Make the Most of Televised Events

With everyone hanging up their derby hats, it’s a good time to reflect on the importance of event-specific advertising for brands.

 

The Case for Hometown Television

In recent years we have seen monumental changes in the television industry: new distribution alternatives, sophisticated targeted advertising and dramatically new business models. But through all that we often ignore the ongoing impact of local “hometown” television. That’s easy to understand, because hometown television is ubiquitous. Hometown television is everywhere, all the time. Hometown television literally […]

 

How OTT Fragmentation Is Hampering Ad Buying

As OTT fragmentation spreads, media buyers are trying to keep up. Here’s what to watch out for when it comes to streaming services.

arrow_upward