Archive for the ‘Analytics and Reporting’ Category

 

How Automation Is Bound to Change TV Advertising Metrics

As automated buying and selling come into play, TV advertising metrics are changing.

 

Thor Hammers Out a TV Attribution Measurement Solution

Ad sales executives from all of the major cable and broadcast TV networks are thundering about “Thor,” a new tv attribution ad measurement plan.

 

It’s Time to Move From CPP to CPM

The shift from CPP to CPM seems increasingly inevitable with each passing year. So why hasn’t the TV industry caught up?

 

$0 Woes? An Ad Buying Platform Can Clear Things Up

By streamlining the buying process through an ad buying platform, agencies can get out in front of the $0 ad spot problem—and operate more efficiently.

 

Makegoods, Automated TV, and Getting It Right the First Time Around

Data-driven automated TV buying technology makes for informed buys and better results, lowering the need for makegoods.

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