Archive for the ‘Analytics and Reporting’ Category


24-Hour TV Advertising: Finding the Right Place and the Right Time for Your Campaign

The phenomenon of 24-hour TV, by now well known, poses both opportunities and challenges for advertisers looking to reach the right audiences.


Sell Side Performance and How Programmatic Can Clarify Your ROI

It’s up to the sell side of advertising to prove ROI on ads. Programmatic TV can help local station groups make their case to demanding clients.


Reach vs. Impressions: What Savvy Media Buyers Should Know

It can be easy to confuse different TV metrics, especially when they go hand in hand. Comparing reach vs. impressions for your TV campaigns.


What Is a GRP? And Are They Effective?

What is a GRP? A Gross Rating Point, or an entrenched sales metric used to measure the deliverability of an advertiser’s contract. But what informs it?


Why TV Measurement is Key to Programmatic TV

One of the most vexing issues in media today is TV measurement. Fortunately, programmatic TV is attempting to help make up ground.