Archive for the ‘Data’ Category

 

How Third-Party Data Strengthens Ad Campaigns

Third-party data is pushing the world of TV measurement over the threshold of immense change, helping local advertisers make the most of their inventory.

 

A Brand Blacklist Isn’t Always a Black-and-White Issue

How will brands deal with ad safety issues as TV ad buying becomes automated? Is a blacklist the right solution?

 

Use Ratings Research to Rise Above Viewership Waves

The fracturing of broadcast news audiences complicates ratings research, but it demonstrates the benefits automated TV buying offers smart advertisers.

 

Building Your Addressable TV Campaign: 4 Tips to Get Your Brand Ready

More than forty million households are capable of addressable TV. How can you tell if it’s right for your brand?

 

Why TV Measurement is Key to Programmatic TV

One of the most vexing issues in media today is TV measurement. Fortunately, programmatic TV is attempting to help make up ground.

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