Archive for the ‘Data’ Category

 

Building Your Addressable TV Campaign: 4 Tips to Get Your Brand Ready

More than forty million households are capable of addressable TV. How can you tell if it’s right for your brand?

 

Why TV Measurement is Key to Programmatic TV

One of the most vexing issues in media today is TV measurement. Fortunately, programmatic TV is attempting to help make up ground.

 

From the Next TV Summit: Insights From Videa’s Brad Smith

Brad Smith, SVP, Revenue and Operations, Videa, was one of the panelists featured at the recent Advanced Advertising Next TV Summit.

 

FTC Regulations in a World of Big Data, Consumers, Advertisers, and TV

FTC regulations regarding consumer privacy are pivotal pieces of legislation. Television has increasingly come to rely on big datasets.

 

Defining Success in Brand Engagement

What does brand engagement measurement mean and what is the best metric for measuring it?

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