Archive for the ‘Data’ Category

 

Thor Hammers Out a TV Attribution Measurement Solution

Ad sales executives from all of the major cable and broadcast TV networks are thundering about “Thor,” a new tv attribution ad measurement plan.

 

In-House Programmatic: Why More Companies Are Taking the DIY Approach

Companies are increasingly turning to in-house programmatic practices for their advertising needs. But what does this say about the state of the industry?

 

How Third-Party Data Strengthens Ad Campaigns

Third-party data is pushing the world of TV measurement over the threshold of immense change, helping local advertisers make the most of their inventory.

 

A Brand Blacklist Isn’t Always a Black-and-White Issue

How will brands deal with ad safety issues as TV ad buying becomes automated? Is a blacklist the right solution?

 

Use Ratings Research to Rise Above Viewership Waves

The fracturing of broadcast news audiences complicates ratings research, but it demonstrates the benefits automated TV buying offers smart advertisers.

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