Archive for the ‘Local Advertising’ Category

 

A Local Buy Challenge for TV Media Planners—and an Organic Solution

The local buy sometimes gets a bad rap. But as a matter of fact, it can be more time- and cost-efficient—even for large national brands. Here’s why.

 

Contemplating a Move: Data Strategy for Local TV Campaigns

An optimized television campaign requires not just information, but also a data strategy crafted to make sure the right insights are applied.

 

Small and Medium Enterprises to Take the Reins in Programmatic TV

Find out why small and medium enterprises, with their familiarity with data and potential for ROI, will be the vanguard of programmatic TV advertising.

 

Managing Local TV Market Traffic in the Ad Tech Age

Local traffic systems have often processed local TV market buys for years. Now they need to be updated, but what measurement types matter most?

 

For Local Brands Making Big Buys, It’s All About the Swing

Local brands attempting to compete on a national level will want to keep these important lessons on execution and follow-through in mind.

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