Archive for the ‘Local Advertising’ Category

 

Small and Medium Enterprises to Take the Reins in Programmatic TV

Find out why small and medium enterprises, with their familiarity with data and potential for ROI, will be the vanguard of programmatic TV advertising.

 

Managing Local TV Market Traffic in the Ad Tech Age

Local traffic systems have often processed local TV market buys for years. Now they need to be updated, but what measurement types matter most?

 

For Local Brands Making Big Buys, It’s All About the Swing

Local brands attempting to compete on a national level will want to keep these important lessons on execution and follow-through in mind.

 

Multiple System Operators Bridge the Gap to Local Ads

To keep up with changing consumer behaviors, marketers need to get closer to the consumer. Multiple system operators can help.

 

Designated Market Areas: The Swiss Army Knife of Media Buys

DMAs, or Designated Market Areas, can serve many purposes for advertisers looking to improve their audience targeting capabilities.

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