Archive for the ‘Local Advertising’ Category

 

Event-Specific Advertising: How Brands Make the Most of Televised Events

With everyone hanging up their derby hats, it’s a good time to reflect on the importance of event-specific advertising for brands.

 

The Case for Hometown Television

In recent years we have seen monumental changes in the television industry: new distribution alternatives, sophisticated targeted advertising and dramatically new business models. But through all that we often ignore the ongoing impact of local “hometown” television. That’s easy to understand, because hometown television is ubiquitous. Hometown television is everywhere, all the time. Hometown television literally […]

 

How OTT Fragmentation Is Hampering Ad Buying

As OTT fragmentation spreads, media buyers are trying to keep up. Here’s what to watch out for when it comes to streaming services.

 

A Local Buy Challenge for TV Media Planners—and an Organic Solution

The local buy sometimes gets a bad rap. But as a matter of fact, it can be more time- and cost-efficient—even for large national brands. Here’s why.

 

Contemplating a Move: Data Strategy for Local TV Campaigns

An optimized television campaign requires not just information, but also a data strategy crafted to make sure the right insights are applied.

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