The phenomenon of 24-hour TV, by now well known, poses both opportunities and challenges for advertisers looking to reach the right audiences.
Keeping your clients happy often means keeping their buys cost effective. It may or may not come as a surprise, but local TV can be a great way to do this.
Blizzard boost? Why local news does well during winter storms, even after taking cable and the Internet into account.
Syndicated shows offer media buyers a reliable way to reach local viewers by leveraging popular shows at varying time slots.
Local TV stations are not immune to competition from increased content choice. Accurate measurement is critical for drawing continued advertising presence.
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