Archive for the ‘Second Screen’ Category

 

How OTT Fragmentation Is Hampering Ad Buying

As OTT fragmentation spreads, media buyers are trying to keep up. Here’s what to watch out for when it comes to streaming services.

 

Why TV Measurement is Key to Programmatic TV

One of the most vexing issues in media today is TV measurement. Fortunately, programmatic TV is attempting to help make up ground.

 

From the Next TV Summit: Insights From Videa’s Brad Smith

Brad Smith, SVP, Revenue and Operations, Videa, was one of the panelists featured at the recent Advanced Advertising Next TV Summit.

 

TV Programming Ideas Inspired by Podcasts and Apps

TV execs have been mining podcasts and apps for programming ideas.

 

What Live Broadcast Streaming Means for Advertisers

Live broadcast streaming has emerged as a way to counter on-demand viewing, but what does it mean for advertisers?

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