One of the most vexing issues in media today is TV measurement. Fortunately, programmatic TV is attempting to help make up ground.
TV execs have been mining podcasts and apps for programming ideas.
Live broadcast streaming has emerged as a way to counter on-demand viewing, but what does it mean for advertisers?
In the past, much has been said about omnichannel marketing and cross-screen advertising. But now, cross screen no longer means one size fits all.