Archive for the ‘Second Screen’ Category


Cross-Screen Advertising: No Longer One Size Fits All

In the past, much has been said about omnichannel marketing and cross-screen advertising. But now, cross screen no longer means one size fits all.


Why the Hispanic Market Should Be Part of Your Media Strategy

The Hispanic market is growing in population and buying power. Find out how to use television and other media to tap into this vital demographic.


Spotify Advertising Illustrates the Expansion of Programmatic

Spotify advertising now offers audio ads with improved targeting and programmatic buying. We analyze what this means for media owners and advertisers.


Multi-Channel Marketing: Ratings Giants Tackle Measurement in a Cross-Platform World

With a growing number of choices for viewing content, total audience measurement must reach across platforms to determine multi-channel marketing success.


Advertising Apps on TV Leads to Significant Increases in Downloads

A new study shows advertising apps on TV leads to greater installation rates and more mobile purchases.