Archive for the ‘Events’ Category

 

How Artificial Intelligence Is Helping Make TV A Better Experience

Artificial Intelligence (AI) in all its forms, was front and center at CES this year. Given that it is indeed the focus of future consumer electronics, its prominence was quite appropriate. AI is currently powering everything from smart speakers like Alexa to self-driving cars, and as the technology itself improves and learns from its mistakes, […]

 

The TV of Tomorrow Show Looks at The Local TV Of Tomorrow

While it would seem that a show called “TV Of Tomorrow” would be thoroughly caught up in OTT-mania, one of the more insightful panels I attended was about the future of local broadcasting. Called “Local Broadcasting in The Catbird Seat” it looked at ways local broadcasters can remain relevant at a time when massive changes […]

 

Do Six Second Ads Really Work?

We had a bit of fun not long ago, postulating that the television industry could actually create and deploy one second ads. Whether anybody would actually buy those ads is an open question: We played with the short ad concept because we were flooded with :06 ads, particularly on NFL games. Part of that appears to […]

 

How TV Stations in Smaller Markets Are Using Digital to Win Customers

One of the more interesting things I learned at the NABSMTE event, in Nashville last week, was that in many smaller TV markets, the local broadcast TV ad teams serve as a combination of marketing manager and ad agency for their clients, writing and producing the ads and then designing and building the websites the […]

 

Getting with the Programmatic at the 4A’s

The 2016 4As conference is helping to make sense of the landscape offering agencies insights to maximize programmatic opportunities.

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