Archive for the ‘Events’ Category

 

How TV Stations in Smaller Markets Are Using Digital to Win Customers

One of the more interesting things I learned at the NABSMTE event, in Nashville last week, was that in many smaller TV markets, the local broadcast TV ad teams serve as a combination of marketing manager and ad agency for their clients, writing and producing the ads and then designing and building the websites the […]

 

Getting with the Programmatic at the 4A’s

The 2016 4As conference is helping to make sense of the landscape offering agencies insights to maximize programmatic opportunities.

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