Archive for the ‘Seller Events’ Category

 

The TV of Tomorrow Show Looks at The Local TV Of Tomorrow

While it would seem that a show called “TV Of Tomorrow” would be thoroughly caught up in OTT-mania, one of the more insightful panels I attended was about the future of local broadcasting. Called “Local Broadcasting in The Catbird Seat” it looked at ways local broadcasters can remain relevant at a time when massive changes […]

 

Do Six Second Ads Really Work?

We had a bit of fun not long ago, postulating that the television industry could actually create and deploy one second ads. Whether anybody would actually buy those ads is an open question: We played with the short ad concept because we were flooded with :06 ads, particularly on NFL games. Part of that appears to […]

 

How TV Stations in Smaller Markets Are Using Digital to Win Customers

One of the more interesting things I learned at the NABSMTE event, in Nashville last week, was that in many smaller TV markets, the local broadcast TV ad teams serve as a combination of marketing manager and ad agency for their clients, writing and producing the ads and then designing and building the websites the […]

arrow_upward