Archive for the ‘Innovation’ Category

 

Deathwish Coffee’s Thirty-Second Spot: Short Ads Still Pack Punch

The power of good television advertising and the importance of an integrated approach proves the thirty-second spot is far from dead.

 

Spotify Advertising Illustrates the Expansion of Programmatic

Spotify advertising now offers audio ads with improved targeting and programmatic buying. We analyze what this means for media owners and advertisers.

 

Programmatic Trading Desk: To Be In House Or Not to Be, That Is the Question

L’Oreal USA is the latest big marketer said to be bringing some form of a programmatic trading desk in house, but will the challenges prevent followers?

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