Brands are learning how to leverage the power of cross promotion on TV thanks to creative efforts by shows like DC Cupcakes and Say Yes to the Dress.
Target is leading the industry in programmatic, but other companies aren’t far behind. We take a look at new technologies in retail advertising.
Live commercials have been a growing trend for advertisers and networks. Snickers’ live Super Bowl spot is one example—but did it work?
It turns out brands are dodging big blowouts at this year’s SXSW in Austin in favor of more intimate experiences. What can the rest of us learn?
Advertising during March Madness is a win for broadcasters—but advertisers must be smart to find their target fans, who may not root for the home team.
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