Archive for the ‘News’ Category

 

Taking on TV’s Summer Marketing Slump

TV ratings haven’t been great so far this year, and the summer looks uncertain. So how can TV advertisers survive the summer marketing slump?

 

What the New Television “Network” Means for Buyers

As the FCC relaxes ownership limits, TV station groups are growing. This can be good for local TV buyers as a new kind of television “network” arrives.

 

Open-Standard Content Recognition for a More Organized Industry

Content recognition coding silos are hindering advertisers from tracking their content efficiently. Will an open standard come along to save the day?

 

Americans Trust Local News Media Over National Outlets

According to a study released today, Americans trust local news media more than its national counterpart—and they’re getting most of that news from TV.

 

What Can the Latest Television Viewer Statistics Teach Us?

If the latest television viewer statistics are any indication, satellite providers might not fare too well this year. So what can broadcast TV learn?

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