Archive for the ‘News’ Category

 

Ad Relevance and Automation: What Do the Stats Say?

Adobe said 49 percent of US internet users find ad relevance in linear TV—not digital video. Does this mean programmatic isn’t working? We explain.

 

Advertising During the Primaries: Here’s What Local TV Can Expect for the 2020 Election

What’s in store for local TV advertising during the primaries? Billions of dollars, if the 2018 midterms are any guide.

 

TV Advertising Innovations: A Look at What’s to Come

In an increasingly digital world, TV advertisers are using TV advertising innovations to engage audiences in new ways. Here’s a look at what’s to come.

 

Co-Viewing Metrics Are Here, and Targeted Advertising Will Never Be the Same

What’s the best way for TV advertisers to connect with co-viewing audiences? We have two big pieces of advice.

 

The Importance of the Emmys: Ratings and Reputation

What’s the importance of the Emmys? Do they mean big ratings? Do they still matter for streaming services?

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