Archive for the ‘News’ Category

 

Q&A With Advertiser Perceptions: How Agencies View Programmatic Advertising

Kevin Mannion and Justin Fromm of Advertiser Perceptions reveal the trends in programmatic advertising from the company’s latest studies.

 

Can Local TV Compete With Google and Facebook in Advertising?

How can local TV compete with Google and Facebook? Local TV has the legacy of trust and reliability that Google and Facebook are now fumbling away.

 

Advertising on Breaking News Doesn’t Have to Be So Stressful or Chaotic

Advertising on breaking news is a tricky business. Here’s how local TV stations can better manage the mad scramble.

 

Q&A With CIMM CEO: How Content and Ad Labeling Efforts Will Impact Programmatic

The implications of content and ad labeling are enormous and will help advertisers better monetize their efforts from linear to programmatic to digital.

 

Consumer Data Privacy and Protection in the Addressable TV Landscape

It’s essential for TV advertisers and station groups to understand and assume responsibility for consumer data privacy and protection.

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