Archive for the ‘News’ Category

 

The State of TV Data Measurement: Interview with Videa’s Brad Smith at TV Week 2017

We catch up with Brad Smith, senior vice president at Videa, for an exclusive interview about the current and future state of TV data measurement.

 

Why TV Ad Tech Could Mean Less Ad Time Overall

TV ad tech is ramping up efforts to compete with digital, as is evidenced by Fox’s new commitment to six-second ads. What do TV advertisers need to know?

 

How Videa Supports Open Standards APIs and the TV Interface Practices (TIP) Initiative

Open standards APIs are now being developed for automating local TV spot buying, with help from Videa and a consortium of major station affiliate groups.

 

How Will Measuring Netflix Influence TV Campaigns?

Nielsen is launching a new service with the goal of measuring Netflix audiences across connected devices. How could this impact TV ad campaigns?

 

Finding the Value of Live Sports in 2017—and Beyond

Although live sports ratings have been in decline year over year, they could still offer excellent value for advertisers looking to reach mass audiences.

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