Archive for the ‘News’ Category

 

A Focus on Linear Media Today and Tomorrow: MediaPost’s Forecasts for 2019 and 2024

Media experts predict the future of linear media and television at MediaPost’s Media Forecast 2019-2024 conference.

 

“Pause Advertising” and Its Implications

Pause advertising, ads that play when a viewer pauses content, is being tested by AT&T and Hulu. What does this mean for advertisers?

 

A Winning Combination: OTT Advertising and Linear TV

According to a Video Advertising Bureau study, combining linear TV and OTT advertising can lead to strong campaign results.

 

Katz’s Court TV Channel Revival Is an Opportunity

All rise: Court TV channel is back in session. The true crime network is being revived by Katz—here’s what this means for advertisers.

 

The TV Show Reboot: A Good Play for Advertisers?

Audiences love the TV show reboot—at least in theory. Can advertisers count on viewer loyalty?

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