Archive for the ‘Agencies’ Category

 

Hard Truths – Join the TV Media Movement

At the recent 2019 4A’s Decisions 20/20 conference, Nick Brien, CEO of Dentsu Aegis Network Americas, cried out the hard truths agencies must face in order to evolve as an industry. So, what were those hard truths? Too slow to change Too incremental with legacy structures Legacy mentalities Legacy behaviors Legacy relationships Amid the digital […]

 

24-Hour TV Advertising: Finding the Right Place and the Right Time for Your Campaign

The phenomenon of 24-hour TV, by now well known, poses both opportunities and challenges for advertisers looking to reach the right audiences.

 

Why TV Measurement is Key to Programmatic TV

One of the most vexing issues in media today is TV measurement. Fortunately, programmatic TV is attempting to help make up ground.

 

Media Transparency Needed in the Ad Industry

Is the ANA’s report on media transparency really shocking? Here are the steps media buyers and sellers can take to ensure transparency.

 

How to Implement Addressable TV: Advice From the Experts

Addressable TV has become a way to make advertiser messages more relevant to viewers by better targeting.

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