Archive for the ‘Agencies’ Category

 

24-Hour TV Advertising: Finding the Right Place and the Right Time for Your Campaign

The phenomenon of 24-hour TV, by now well known, poses both opportunities and challenges for advertisers looking to reach the right audiences.

 

Why TV Measurement is Key to Programmatic TV

One of the most vexing issues in media today is TV measurement. Fortunately, programmatic TV is attempting to help make up ground.

 

Media Transparency Needed in the Ad Industry

Is the ANA’s report on media transparency really shocking? Here are the steps media buyers and sellers can take to ensure transparency.

 

How to Implement Addressable TV: Advice From the Experts

Addressable TV has become a way to make advertiser messages more relevant to viewers by better targeting.

 

Where Was TV Programmatic at Cannes?

You may not have expected a discussion of data and programmatic at Cannes, but there are programmatic solutions that can help creative.

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