Archive for the ‘Broadcast Television’ Category

 

How OTT Fragmentation Is Hampering Ad Buying

As OTT fragmentation spreads, media buyers are trying to keep up. Here’s what to watch out for when it comes to streaming services.

 

Thor Hammers Out a TV Attribution Measurement Solution

Ad sales executives from all of the major cable and broadcast TV networks are thundering about “Thor,” a new tv attribution ad measurement plan.

 

National vs. Local News: The 4 Metrics That Matter

We compared local news to national TV news on four metrics: trust, reach, revenue, and value. Find out how these two approaches stack up for advertisers.

 

How Will the FCC’s New Local TV Studios Policy Affect Local TV?

The FCC eliminated the 80-year-old “Main Studio Rule” requiring TV stations to maintain local TV studios. How will this affect the local TV landscape?

 

How Target’s Retail Advertising Hits the Mark

Target is leading the industry in programmatic, but other companies aren’t far behind. We take a look at new technologies in retail advertising.

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