Target is leading the industry in programmatic, but other companies aren’t far behind. We take a look at new technologies in retail advertising.
The phenomenon of 24-hour TV, by now well known, poses both opportunities and challenges for advertisers looking to reach the right audiences.
Has the bloom faded on digital advertising? We’re seeing more brands on TV, along with more ad spend from those brands.
One of the most vexing issues in media today is TV measurement. Fortunately, programmatic TV is attempting to help make up ground.
Ad fraud has developed into a full-blown problem in digital channels over the past few years. Marketers are turning to broadcast TV in the meantime.
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