Archive for the ‘Broadcast Television’ Category


How Target’s Retail Advertising Hits the Mark

Target is leading the industry in programmatic, but other companies aren’t far behind. We take a look at new technologies in retail advertising.


24-Hour TV Advertising: Finding the Right Place and the Right Time for Your Campaign

The phenomenon of 24-hour TV, by now well known, poses both opportunities and challenges for advertisers looking to reach the right audiences.


Finding the Way Forward: Brands on TV

Has the bloom faded on digital advertising? We’re seeing more brands on TV, along with more ad spend from those brands.


Why TV Measurement is Key to Programmatic TV

One of the most vexing issues in media today is TV measurement. Fortunately, programmatic TV is attempting to help make up ground.


Marketers Look to Broadcast as Ad Fraud Dogs Digital

Ad fraud has developed into a full-blown problem in digital channels over the past few years. Marketers are turning to broadcast TV in the meantime.