Archive for the ‘New Perspectives’ Category

 

Q&A With Advertiser Perceptions: How Agencies View Programmatic Advertising

Kevin Mannion and Justin Fromm of Advertiser Perceptions reveal the trends in programmatic advertising from the company’s latest studies.

 

Consumer Data Privacy and Protection in the Addressable TV Landscape

It’s essential for TV advertisers and station groups to understand and assume responsibility for consumer data privacy and protection.

 

Political Advertising Tips for the Midterm Elections: What We Learned From 2016

Four political advertising tips buyers and sellers can use for the midterm elections in the US.

 

A Look to the Past: The Evolving Relationship of TV Networks and Station Groups

Here we take a look at TV networks and station groups’ 70-year relationship and whether its still relevant in the digital age.

 

Six-Second Ads: Should Local TV Get On Board?

As traditional television and digital video converge, interest in six-second ads is growing. Here’s why, and what it could mean for local TV.

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