Archive for the ‘New Perspectives’ Category

 

Open-Standard Content Recognition for a More Organized Industry

Content recognition coding silos are hindering advertisers from tracking their content efficiently. Will an open standard come along to save the day?

 

The Dawn of True Advertising Attribution Measurement?

A recent CIMM white paper showed advertising attribution has come a long way, but remains one of the biggest challenges in cross-platform advertising.

 

With Scaled Inventory, P&G Bets on ‘Irresistible Superiority’

P&G recently announced a new strategy to cut advertising costs with scaled inventory, a move that throws the future of big-brand advertising into relief.

 

SXSW 2017: More Music, Fewer Brands

It turns out brands are dodging big blowouts at this year’s SXSW in Austin in favor of more intimate experiences. What can the rest of us learn?

 

Advertising During March Madness: Finding Your Fans

Advertising during March Madness is a win for broadcasters—but advertisers must be smart to find their target fans, who may not root for the home team.

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