Archive for the ‘New Perspectives’ Category

 

TV Advertising Innovations: A Look at What’s to Come

In an increasingly digital world, TV advertisers are using TV advertising innovations to engage audiences in new ways. Here’s a look at what’s to come.

 

Excess TV Campaign Ad Impressions: Too Much of a Good Thing?

Ad impressions waste may not be waste at all. Advertisers may find that these impressions can help reach swing purchasers and new demographic targets.

 

Real-Time Advertising: A Perfect Match for Breaking News

Real-time advertising and breaking news are a match made in advertising heaven. Here’s why.

 

How Are Gross Rating Points (GRPs) Evolving in the Media Industry?

Gross rating points (GRPs) are a standard television measurement. How will they evolve along with the media industry?

 

Does Addressable Advertising Spell the End of Demographics?

Addressable advertising is coming to television. Will advertisers still need demographics for TV ads? Or are demographics old-fashioned?

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