Archive for the ‘New Perspectives’ Category

 

Why TV Ad Tech Could Mean Less Ad Time Overall

TV ad tech is ramping up efforts to compete with digital, as is evidenced by Fox’s new commitment to six-second ads. What do TV advertisers need to know?

 

How Will Measuring Netflix Influence TV Campaigns?

Nielsen is launching a new service with the goal of measuring Netflix audiences across connected devices. How could this impact TV ad campaigns?

 

Finding the Value of Live Sports in 2017—and Beyond

Although live sports ratings have been in decline year over year, they could still offer excellent value for advertisers looking to reach mass audiences.

 

Local TV Campaigns Take on Hurricane Season

Broadcasters have again demonstrated how effective local TV campaigns can be in transmitting important information and encouraging aid after a disaster.

 

Ethical Data Practices All Marketers Should Live By

With one consumer data breach after another hitting the news, marketers should ensure their operating methods are informed by ethical data practices.

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