Archive for the ‘New Perspectives’ Category


SXSW 2017: More Music, Fewer Brands

It turns out brands are dodging big blowouts at this year’s SXSW in Austin in favor of more intimate experiences. What can the rest of us learn?


Advertising During March Madness: Finding Your Fans

Advertising during March Madness is a win for broadcasters—but advertisers must be smart to find their target fans, who may not root for the home team.


Why Even the Most Iconic Brands Are Leveraging Local TV

Iconic brands often steer clear of television, but this year Tiffany & Co. launched its first ever Super Bowl spot, leveraging the reach of local markets.


The Puzzle of Automated TV: Where Does Data Fit In?

National TV might still lack the data of streaming platforms. But data is only a small piece of the automated TV buying puzzle.


24-Hour TV Advertising: Finding the Right Place and the Right Time for Your Campaign

The phenomenon of 24-hour TV, by now well known, poses both opportunities and challenges for advertisers looking to reach the right audiences.