Archive for the ‘New Perspectives’ Category

 

How Are Gross Rating Points (GRPs) Evolving in the Media Industry?

Gross rating points (GRPs) are a standard television measurement. How will they evolve along with the media industry?

 

Does Addressable Advertising Spell the End of Demographics?

Addressable advertising is coming to television. Will advertisers still need demographics for TV ads? Or are demographics old-fashioned?

 

What Is ATSC 3.0: The Latest Updates on the New Standard

What is ATSC 3.0? Though it promises to revolutionize local TV, it is taking a long time to implement. Can we afford to be patient?

 

Q&A With Advertiser Perceptions: How Agencies View Programmatic Advertising

Kevin Mannion and Justin Fromm of Advertiser Perceptions reveal the trends in programmatic advertising from the company’s latest studies.

 

Consumer Data Privacy and Protection in the Addressable TV Landscape

It’s essential for TV advertisers and station groups to understand and assume responsibility for consumer data privacy and protection.

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