Archive for the ‘News Events’ Category

 

Lessons From Native Advertising and Branded Content: What Local TV Can Learn

Lessons from native advertising and branded content at the ARF’s NativexScience conference, and the value that TV brings to the equation.

 

TV Audience Measurement: Takeaways from ARF’s AudiencexScience 2018

Industry players weigh in on the challenges of standardizing TV audience measurement, especially across platforms, at the 2018 AudiencexScience conference.

 

Will the 2018 Midterm Elections Be a Local TV Bonanza?

Spending on advertising for the 2018 midterm elections is set to top 2014—but what percentage of that windfall will go to local TV?

 

Programmatic Advertising and AI: Insight From MediaPost’s Marketing AI Conference

With AI’s help, programmatic can serve as an even more targeted, relevant way to reach consumers, thus encouraging more attention to advertising.

 

Do We Really Need Blockchain in Media?

Blockchain in media can be used in attribution to gauge ROI. Its lofty promise is sure to change the buy-and-sell dynamic.

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