Archive for the ‘News Events’ Category

 

Takeaways from CIMM’s 2018 Cross-Platform Media Measurement Summit

This year’s summit convened to help facilitate an industry-standard form of cross-platform measurement.

 

Less Secret Every Day: ACR and Logistics at the Secret Society Meeting

How do ACR and logistics impact TV advertising? The Secret Society showcased these trends to industry leaders at its latest meeting.

 

Upfronts 2018: Fewer Options Than Ever

As we move into the upfronts 2018 selling season, there are trends afoot that could have major implications for those brands seeking TV inventory.

 

Exploring Diversity in Audience Segmentation at the 2018 Multicultural TV Summit

Here are some insights on the rapidly approaching future of audience segmentation from the 2018 Multicultural TV Summit.

 

GABBCON’s 2018 Audience-Based Buying Conference: It’s All About Inventory

The recent GABBCON conference on audience-based buying offered insights on datasets, real-time ad insertion, and the automation of local television.

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