Archive for the ‘News Events’ Category

 

Advertising During the Primaries: Here’s What Local TV Can Expect for the 2020 Election

What’s in store for local TV advertising during the primaries? Billions of dollars, if the 2018 midterms are any guide.

 

A Focus on Linear Media Today and Tomorrow: MediaPost’s Forecasts for 2019 and 2024

Media experts predict the future of linear media and television at MediaPost’s Media Forecast 2019-2024 conference.

 

Takeaways From the 2018 TV Data Summit: “The Audience Is Now in Charge”

Data is taking on greater importance in the TV industry from content creation to campaign deliveries. Panelists from the 2018 TV Data Summit offer insight.

 

Takeaways From the Hispanic TV Summit: Insights on Hispanic Television Consumers

Programmatic TV can help advertisers reach Hispanic television consumers with both mass and niche messaging.

 

Lessons From Native Advertising and Branded Content: What Local TV Can Learn

Lessons from native advertising and branded content at the ARF’s NativexScience conference, and the value that TV brings to the equation.

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