Archive for the ‘News’ Category

 

Advertising on Breaking News Doesn’t Have to Be So Stressful or Chaotic

Advertising on breaking news is a tricky business. Here’s how local TV stations can better manage the mad scramble.

 

Q&A With CIMM CEO: How Content and Ad Labeling Efforts Will Impact Programmatic

The implications of content and ad labeling are enormous and will help advertisers better monetize their efforts from linear to programmatic to digital.

 

Consumer Data Privacy and Protection in the Addressable TV Landscape

It’s essential for TV advertisers and station groups to understand and assume responsibility for consumer data privacy and protection.

 

$2 Billion for Netflix Marketing Will Be Hard for Broadcast to Counter

A $2 billion Netflix marketing spend will be a challenge for broadcasters, as promotion of its content may encourage more cord cutting.

 

Will Advertising on OTT Devices Mature?

With Roku offering better targeted ads, advertising on OTT devices is becoming a viable option—but challenges arise.

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