Archive for the ‘News’ Category

 

Katz’s Court TV Channel Revival Is an Opportunity

All rise: Court TV channel is back in session. The true crime network is being revived by Katz—here’s what this means for advertisers.

 

The TV Show Reboot: A Good Play for Advertisers?

Audiences love the TV show reboot—at least in theory. Can advertisers count on viewer loyalty?

 

Advertising on Streaming Services Proves the Commercial Still Reigns

Even as the TV industry changes, certain elements stay the same. Advertising on streaming services shows how ads remain relevant, regardless of platform.

 

Breaking Out of Silos at The Matrix Media Ad Sales Summit

While it can often seem like the entire industry is on board with the massive shift to OTT, conferences like the Matrix Ad Sales Summit are a good reminder that we’ve still got a long way to go in terms of widespread acceptance. Many of the panelists—regardless of the topic—spoke of how much education was […]

 

How Geotargeted TV Advertising Can Energize Local TV Business

We define geotargeted TV advertising and explain what it means for buyers and sellers.

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