Archive for the ‘Reactions’ Category

 

Co-Viewing Metrics Are Here, and Targeted Advertising Will Never Be the Same

What’s the best way for TV advertisers to connect with co-viewing audiences? We have two big pieces of advice.

 

The Importance of the Emmys: Ratings and Reputation

What’s the importance of the Emmys? Do they mean big ratings? Do they still matter for streaming services?

 

Bundling Cable and Internet: Is the Traditional Bundle Poised for a Comeback?

Streaming may cost viewers the same as bundling cable and internet. Here’s why viewers may end up choosing the latter.

 

Marketing to the LGBTQ Community Can’t Just Be a Gimmick

When marketing to the LGBTQ community, rainbow logos aren’t enough. Here are three examples of companies that get Pride right.

 

Netflix Viewing Figures Tell Multiple Stories

Netflix viewing figures are a win for the company, but cable TV still has advantages over steaming platforms. Here’s why.

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