Archive for the ‘Reactions’ Category

 

“Pause Advertising” and Its Implications

Pause advertising, ads that play when a viewer pauses content, is being tested by AT&T and Hulu. What does this mean for advertisers?

 

A Winning Combination: OTT Advertising and Linear TV

According to a Video Advertising Bureau study, combining linear TV and OTT advertising can lead to strong campaign results.

 

Katz’s Court TV Channel Revival Is an Opportunity

All rise: Court TV channel is back in session. The true crime network is being revived by Katz—here’s what this means for advertisers.

 

The TV Show Reboot: A Good Play for Advertisers?

Audiences love the TV show reboot—at least in theory. Can advertisers count on viewer loyalty?

 

Advertising on Streaming Services Proves the Commercial Still Reigns

Even as the TV industry changes, certain elements stay the same. Advertising on streaming services shows how ads remain relevant, regardless of platform.

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