Brands are learning how to leverage the power of cross promotion on TV thanks to creative efforts by shows like DC Cupcakes and Say Yes to the Dress.
Live commercials have been a growing trend for advertisers and networks. Snickers’ live Super Bowl spot is one example—but did it work?
Find out why live musicals on networks like NBC are a big draw for broadcasters, advertisers, and viewers alike.
Advertisers have taken note of this year’s election and begun revamping strategy to follow local trends that reflect the reality of consumers.
A planned platform for content broadcast on Facebook is not meant to take ad revenue away from linear television, but rather to share it.
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