Archive for the ‘Reactions’ Category

 

Unlocking the Power of Syndicated TV Shows

Syndicated TV may not be glamorous, but it can be a powerful tool for media buyers—if you know what to buy.

 

Can Local TV Compete With Google and Facebook in Advertising?

How can local TV compete with Google and Facebook? Local TV has the legacy of trust and reliability that Google and Facebook are now fumbling away.

 

Advertising on Breaking News Doesn’t Have to Be So Stressful or Chaotic

Advertising on breaking news is a tricky business. Here’s how local TV stations can better manage the mad scramble.

 

Q&A With CIMM CEO: How Content and Ad Labeling Efforts Will Impact Programmatic

The implications of content and ad labeling are enormous and will help advertisers better monetize their efforts from linear to programmatic to digital.

 

Will Advertising on OTT Devices Mature?

With Roku offering better targeted ads, advertising on OTT devices is becoming a viable option—but challenges arise.

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