Archive for the ‘Reactions’ Category

 

What the New Television “Network” Means for Buyers

As the FCC relaxes ownership limits, TV station groups are growing. This can be good for local TV buyers as a new kind of television “network” arrives.

 

Americans Trust Local News Media Over National Outlets

According to a study released today, Americans trust local news media more than its national counterpart—and they’re getting most of that news from TV.

 

What Can the Latest Television Viewer Statistics Teach Us?

If the latest television viewer statistics are any indication, satellite providers might not fare too well this year. So what can broadcast TV learn?

 

Programmatic TV Advertising: The Right Fit for Advanced TV

Two-thirds of advertisers and agencies believe that programmatic TV advertising will account for more than half of TV buying within three to five years.

 

Why Does YouTube TV Look So Familiar?

Google recently announced its plans to release YouTube TV, the latest in a lineup of online streaming TV services. But what’s really changed?

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