Archive for the ‘Reactions’ Category

 

Put Away the Crystal Ball: 2018 Local TV Predictions Are in

Enough time has passed to review a cross-section of local TV predictions for 2018, with a bird’s-eye view and evaluation of which matter most.

 

Why Ad Relevance Outweighs Ad Time for Local TV

Fox is planning to reduce total ad time. This is selling local TV advertising short—especially considering the power of ATSC 3.0 and programmatic.

 

Cross-Platform TV Measurement, the Holy Grail of Local TV

The holy grail of cross-platform TV measurement is changing with the influence of technologies, viewing habits, and big-data platforms.

 

Has Product Placement Gone Too Far?

Brands have a new place to show off their products: TV plot lines. But with this form of advertising on the rise, has product placement gone too far?

 

Is There Any Place for Politics in Advertising?

Backlash over recent ads may have marketers thinking it’s best to stay away from politics in advertising. Not only is that wrong—it may be impossible.

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