Archive for the ‘Reactions’ Category


The Future of TV Commercial Load: Overload Is Not the Answer

Reduced TV commercial load is the future of linear and streaming television, and will improve the buying and selling marketplace.


Are Advertising Promises the Future of TV?

One television network is betting it can make—and keep—advertising promises to truly deliver.


Advertising and Data Transparency: How TV Is Evolving to Meet the Challenge

Advertising and data transparency are huge issues for advertising. Automated TV buying is evolving to meet these challenges. Find out how.


What Do TV Advertising Revenue Stats Mean? It’s Complicated

TV advertising revenue: going up or going down? It’s complicated. If you’re a media planner or buyer, here’s what you need to understand about these stats.


“Pause Advertising” and Its Implications

Pause advertising, ads that play when a viewer pauses content, is being tested by AT&T and Hulu. What does this mean for advertisers?