Archive for the ‘Reactions’ Category

 

You Have to Fight Scale with Scale

The other day I sounded off on LinkedIn about some of my key findings from the TVB Forward conference in New York on Sept. 27. I was there as a guest of Videa, and my eyes were opened about the large-scale trends in the local broadcast television ecosystem. I am, admittedly, a fan of scale […]

 

In Small TV Markets, Necessity Is the Mother of Invention

Local broadcast stations in small markets may seem like a throwback to the early days of television, but recently, they’ve found themselves on the front lines in the war for ad dollars between TV and digital. These markets are unique in that many of their ad clients are small businesses—hair salons, car dealers, insurance agents, […]

 

Star Wars Marketing: The Force Awakens the Power of TV Advertising

The Star Wars marketing machine came out in full force for the new movie with millions spent on TV advertising by Disney and a multitude of partners.

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