Archive for the ‘Reactions’ Category

 

Television Goes Back to the Future (Again)

At the recent NAB Show in Las Vegas, the breathless excitement for ad-supported streaming services (dubbed the “AVOD Gold Rush” by one online publication), caused me to ask one question: where in the world was all this content going to come from? Immediately after the show, I poked around some of the new services and here […]

 

Highlights from the 4A’s Decisions 20/20 Conference

I recently attended my first 4A’s conference, the 4A’s Decisions 20/20. It was also my first that focused on the buy-side of the advertising equation. Of course, the entire advertising industry has been transformed by automation that provides the tools to maximize efficiency, impact and transparency. Automation has also engendered changes in management skill sets […]

 

Why Companies Need to Be Sure About the Quality of their Data

While the RampUp conference is all about data, one of the more interesting takeaways was how often panelists cautioned the industry to remember that data can’t do everything. Meaning that data is only as useful as the quality of the data, and the inputs and analyses around it. Data is Not All the Same When […]

 

Let Television Do What It Does Best

At the recent MediaPost TV & Video Insider Summit, one speaker said, “We are in a war for the consumers’ attention.” In the Q&A after the panel, I suggested to the speaker, “It sounds like you are in a war WITH the consumers for their attention. Is that really your position?” At which point the speaker backed […]

 

Digital Disruption and TV Media Buying – What Brands Need

I recently wrote an article about digital transformation and the 6D’s. My argument was that we are still at the disruption phase of the cycle. In North America the TV ad business is a $70 billion market , representing approximately 50% of total media spend. Approximately 5% of that is digitally bought and as OTT […]

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