Archive for the ‘zzzShowcase’ Category

 

A Focus on Linear Media Today and Tomorrow: MediaPost’s Forecasts for 2019 and 2024

Media experts predict the future of linear media and television at MediaPost’s Media Forecast 2019-2024 conference.

 

Local TV Advertising Benefits From Supply and Demand

Though digital has nearly infinite ad inventory, the limited inventory for local cable TV advertising may actually be a strength.

 

Why Companies Need to Be Sure About the Quality of their Data

While the RampUp conference is all about data, one of the more interesting takeaways was how often panelists cautioned the industry to remember that data can’t do everything. Meaning that data is only as useful as the quality of the data, and the inputs and analyses around it. Data is Not All the Same When […]

 

Highlights from AdExchanger’s 2019 Industry Preview

In late January, the good people at Videa asked me to attend AdExchanger’s 2019 Industry Preview, and report the key findings. The 2019 Industry Preview is two days of panels and one-on-one “fireside” chats that focus on marketing technology trends for the coming year. From my personal observation, it’s pretty high-powered stuff. And has been […]

 

Change Management Cannot Happen Without Change Leadership

John Kotter, writing for Forbes, made an important distinction between “Change Management” and “Change Leadership.” “The terms are not interchangeable,” Kotter writes. “The distinction between the two is actually quite significant. Change management, which is the term most everyone uses, refers to a set of basic tools or structures intended to keep any change effort under […]

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