Archive for the ‘zzzShowcase’ Category

 

Google’s New TV Ad Products: Round Three

Google’s newest TV ad products aim to move the company further into the programmatic TV space—but what does this mean for the rest of the TV ad industry?

 

What’s Keeping Addressable Television From the Local Level?

Addressable television is growing, but why isn’t it scaling up faster? And what can local TV sellers do to accommodate the trend?

 

Television Measurement in the Purchase Funnel: TVB Study Highlights

Television measurement is still a key component of successful advertising throughout the sales funnel, from awareness through intent and purchase.

 

Why Emotional Storytelling Will Allow TV to Thrive

Effective advertising hinges on emotional storytelling, and it’s often more difficult for advertisers to connect over digital news feeds than through TV.

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