Archive for the ‘zzzShowcase’ Category

 

Automation Will Make 2017 the Year of Free Time

We take a look at some of the ways automation can give you back time and focus in 2017, including freeing you up for the more important parts of your job.

 

The End of National TV and Local TV Measurement Siloes

New developments in the media industry seek to overcome data silos and bring measurement samples from local to national TV.

 

What Is Blockchain? And How Will It Affect Programmatic?

What is Blockchain? Advertising execs stand to learn quite a lot about this potentially disruptive new payment infrastructure

 

What Title Sequence Branding for TV Shows can Teach Advertisers

In the age of non-linear programming, a title sequence can serve as branding for a TV property. How can advertisers learn from this trend?

 

The Digital Video Ratings Battle: Nielsen vs. comScore

Nielsen and comScore are gearing up for the ultimate cross-screen battle, and both platforms can now measure and report on linear TV and digital video.

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