Archive for the ‘zzzShowcase’ Category

 

The One Second TV Spot

I’ve been paying attention to short-form television ads. REALLY short-form television ads. ONE SECOND television ads. I published a piece on LinkedIn about it, here. It started with a conversation at Advertising Week in New York in early October. The good people at Videa asked me to attend, learn and contribute. We are now seeing research on the […]

 

You Have to Fight Scale with Scale

The other day I sounded off on LinkedIn about some of my key findings from the TVB Forward conference in New York on Sept. 27. I was there as a guest of Videa, and my eyes were opened about the large-scale trends in the local broadcast television ecosystem. I am, admittedly, a fan of scale […]

 

It’s a Political TV Ad Season Like No Other: Are We Ready?

In 1995, then Speaker of the House Thomas P. O’Neill (aka “Tip” O’Neill) published “All Politics is Local – and Other Rules of the Game.” And while the political establishment has certainly internalized and adopted Tip’s wisdom, we may not have fully realized the opportunity for local television political advertising. Before we dig into that, […]

 

Is it Advertising?

If you are reading this, you are probably in the television business. Ask somebody watching “House of Cards” on Netflix on their living room TV, “Are you watching television now?” and they are most likely to say “yes.” Ask the same question to that same person sitting in Starbucks watching “House of Cards” on their mobile […]

 

Change Management Cannot Happen Without Change Leadership

John Kotter, writing for Forbes, made an important distinction between “Change Management” and “Change Leadership.” “The terms are not interchangeable,” Kotter writes. “The distinction between the two is actually quite significant. Change management, which is the term most everyone uses, refers to a set of basic tools or structures intended to keep any change effort under […]

arrow_upward