Archive for the ‘zzzShowcase’ Category


How Cord-Cutting Is Shaping—Not Ending—Local TV

As cord-cutting and skinny bundles change the way local TV is consumed, local station groups have new opportunities to transform their businesses.


Americans Trust Local News Media Over National Outlets

According to a study released today, Americans trust local news media more than its national counterpart—and they’re getting most of that news from TV.


Why Even the Most Iconic Brands Are Leveraging Local TV

Iconic brands often steer clear of television, but this year Tiffany & Co. launched its first ever Super Bowl spot, leveraging the reach of local markets.


Syndicated Shows Are a Media Buyer’s Secret Weapon

Syndicated shows offer media buyers a reliable way to reach local viewers by leveraging popular shows at varying time slots.