Archive for the ‘Transformation’ Category

 

How Audience Suppression Dials Up Local TV Ad Efficiency

Audience suppression means targeting specific people or homes to not receive specific ads—but how can local TV buyers and sellers take advantage?

 

Frequency Management: How Advertisers Avoid Groundhog Day

Frequency management helps advertisers ensure commercials aren’t replayed ad nauseam like the dreadful 24 hours in the movie Groundhog Day.

 

Live TV Stays Up Late—and Advertisers Should Too

Late-night live TV shows balk the trend of cord-cutting because viewers love the immediacy. But ads can be pricey. Learn how best to take advantage.

 

How Audio Ads Play a Role in the Marketing Remix

Think audio ads are a fixture of past generations? Think again. Programmatic audio makes a valuable addition to any omnichannel marketing campaign.

 

Change Management Unveiled: Insights From the Recent TVB Webinar

A recap of key insights and strategies for change management in local TV buying and selling from TVB’s recent webinar, sponsored by Videa.

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