Archive for the ‘Transformation’ Category

 

When Is the Right Time to Try Automated Buying? How About Now.

  “We’re just not ready yet.” That’s probably the most common response I hear when I talk to local TV ad salespeople about why they’re not upgrading to automated buying and selling. My response is always the same, “I understand that it feels like a big step, but pretty soon you might not have a […]

 

Multigenerational Marketing: New Audiences for Old Programs

Long-running TV shows like Jeopardy appeal to everyone—not just grandparents. Learn why a multigenerational marketing approach makes sense for many shows.

 

Why Sweeps Week Might Soon Be Swept Away

Is Sweeps Week irrelevant to modern media buyers? In a world of addressable advertising, is there a better way to understand TV audiences?

 

There’s Nothing Scary About Automation

Every so often a word captures the industry’s collective imagination and takes off, with every company claiming to have some version of it. Right now “AI” (artificial intelligence”) has that distinction, though truth be told, for many of the companies claiming to utilize  “AI” the actual meaning is “we use more than one algorithm in […]

 

Local News Advertising Has Little to Fear from OTT

Recent growth in local news advertising spend indicates there’s little to fear from adjacent growth in OTT. Learn more about the value of local.

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