Archive for the ‘Transformation’ Category

 

Water Cooler Conversations Are Going Digital

Water cooler conversations aren’t dead—they’ve just migrated to the digital world. Here’s what this means for TV advertisers.

 

Economic Factors Affecting Marketing and How to Mitigate Them

Is another recession around the corner? Maybe. Here’s how to plan around the economic factors affecting marketing.

 

Can Your Omnichannel Marketing Campaign Benefit From Automated Ad Buying?

Just having an omnichannel marketing strategy isn’t enough. Automating all the elements of this strategy is the key to success.

 

Traditional Media Planning and Buying Still Have a Future

Though media planning and buying are becoming automated, the human element of traditional buying still has value in today’s media world.

 

Don’t Overlook Antenna TV Viewers

Antenna TV viewers grow in importance for local stations. Four trends drive increases in over-the-air viewing that station reps should capitalize on.

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