Archive for the ‘Transformation’ Category

 

Advertising to Baby Boomers on Local TV Is as Crucial as Ever

Many marketers focus on reaching millennials, but is advertising to baby boomers a better bet?

 

Transforming TV Advertising Buying – Educating the Brand

There is a never-ending stream of information on cord cutting, subscriber loss, audience loss by media providers and consumer viewing behaviors rapidly changing. What is often missed is where the brand managers who own the media dollars are in their transition to understanding this change. I sympathize as it’s all a bit confusing, especially if […]

 

Local TV Advertising Benefits From Supply and Demand

Though digital has nearly infinite ad inventory, the limited inventory for local cable TV advertising may actually be a strength.

 

Hispanic Advertising: Changing and Valuable

Demographic changes require a new approach to Hispanic advertising. How and where can you reach them?

 

Advertising on The Weather Channel and Other Weather Stations Is a Win

Americans are turning to TV for their weather information, making advertising on The Weather Channel and local news a key consideration for marketers.

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