Archive for the ‘Industry Perspectives’ Category

 

Multitouch Attribution Is Changing the Way We Think About Television

Multitouch attribution is very much on the minds of everyone in the television industry these days, so it’s no surprise that it was one of the hot topics at the TVB Forward conference held in New York City this month.  Data+Math founder John Hoctor offered a solid explanation of what it is that companies like […]

 

When Does Advertising Influence TV Content?

When does advertising influence TV content? From product placement to plot, today’s brands are finding new ways to influence the content we consume.

 

Broadcast Advertising Terms: A Glossary for an Evolving Industry

The convergence of TV and digital, plus new planning and buying options, have spawned new broadcast advertising terms. Test yourself on these nine.

 

Why Linear TV Advertising Is Thriving in 2018

Here’s why linear TV advertising is still an effective way to reach audiences.

 

With ATSC 3.0 on the Way, Interactive Ads Can Inspire Local TV Advertisers

ATSC 3.0 will enable engaging, interactive ads. Get inspired by these early examples, as local stations and advertisers prepare for NextGen TV.

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