Archive for the ‘Industry Perspectives’ Category

 

Water Cooler Conversations Are Going Digital

Water cooler conversations aren’t dead—they’ve just migrated to the digital world. Here’s what this means for TV advertisers.

 

Economic Factors Affecting Marketing and How to Mitigate Them

Is another recession around the corner? Maybe. Here’s how to plan around the economic factors affecting marketing.

 

Can Your Omnichannel Marketing Campaign Benefit From Automated Ad Buying?

Just having an omnichannel marketing strategy isn’t enough. Automating all the elements of this strategy is the key to success.

 

Don’t Overlook Antenna TV Viewers

Antenna TV viewers grow in importance for local stations. Four trends drive increases in over-the-air viewing that station reps should capitalize on.

 

Series Ending Effects: After the Big Bang (Theory)

CBS may soon be all too familiar with series ending effects like dropping network ratings and declining advertising dollars. What’s next for the network?

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