Archive for the ‘Industry Perspectives’ Category

 

Local News Viewership Stats: What They Mean for Advertisers

A closer look at local news viewership can arm advertisers with helpful information as they chase audiences across mediums.

 

The Importance of First-Party Data

First-party data is owned by the marketer and can come from a variety of sources within an organization. Learn more about using this data here.

 

Digital Advertising Platforms vs. Traditional Channels: Know When and How to Choose

The modern marketer needs to understand which digital advertising platforms and traditional channels are right for their goals.

 

TV Remains Top of the Consumer Influence Funnel

The media-consuming public, which let’s face it – is basically all of us – is bombarded by advertising across channels in a variety of formats multiple times a day. We see ads on our mobile devices, laptops, televisions, connected tv’s, billboards as we drive down the highway and scrolling through our social media feeds. But […]

 

With Programmatic Advertising Growth, How Will Sales Team Structures Change?

Digital programmatic advertising growth has brought integration of direct sales and programmatic sales functions. Here’s what this means for local TV.

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