Archive for the ‘Industry Perspectives’ Category


Can TV Advertising Regulations Keep Up With the Change?

Regarding TV advertising regulations, is more or less better? And does that matter in today’s current political climate?


The Value of Traditional TV in a World of Binge Watching

Think binge watching is the future? Week-to-week traditional TV still has value for viewers and for advertisers.


The Fate of Sweeps Week: Is It Finally Over?

Television stations and the media are still obsessed with Sweeps Week. But, with changes in Nielsen ratings, is it still necessary?


Super Bowl Ad Effectiveness: Is the Spend Worth $5 Million?

With their high price tag, advertisers may wonder about Super Bowl ad effectiveness. We discuss the pros and cons of investing in these ads.


The Advantages of TV Advertising for Your 2019 Strategy

There are advantages of TV advertising—reasons major brands around the world share their products, visions, services, and ideas through television.