Archive for the ‘Technology’ Category


Managing Workload Effectively Is All About Picking the Right Tools

Managing workload is key when thinking about investing in new tools and technology to enhance your buying process. Here are some things to consider.


How to Keep Your Clients Happy, Part 2: When Media Planners Should Explain Technology (and When You Shouldn’t)

How do you know when to explain technology to your clients? Part of a media planner’s role is understanding when to explain and how much detail to give.


The Evolution of TV Advertising: Programmatic Enables Simpler, Faster, Automated Buying and Selling

The Evolution of TV Advertising is imperative in order to provide a simpler, more efficient platform in line with the digital age.


What Is Blockchain? And How Will It Affect Programmatic?

What is Blockchain? Advertising execs stand to learn quite a lot about this potentially disruptive new payment infrastructure


Building Your Addressable TV Campaign: 4 Tips to Get Your Brand Ready

More than forty million households are capable of addressable TV. How can you tell if it’s right for your brand?