Archive for the ‘Technology’ Category


What’s Keeping Addressable Television From the Local Level?

Addressable television is growing, but why isn’t it scaling up faster? And what can local TV sellers do to accommodate the trend?


Why Automated Guaranteed TV Buying Does Not Equal Programmatic

Automated guaranteed TV buying does not equal programmatic. Rather, it’s a certain type of programmatic TV that works well for local advertising.


Keeping Up With Time-Shifted TV at the Local Level

What local TV advertisers should know about time-shifted TV, including cloud DVRs, TiVo, disabled fast forwarding for streaming VOD, and traditional DVRs.


Managing Workload Effectively Is All About Picking the Right Tools

Managing workload is key when thinking about investing in new tools and technology to enhance your buying process. Here are some things to consider.


How to Keep Your Clients Happy, Part 2: When Media Planners Should Explain Technology (and When You Shouldn’t)

How do you know when to explain technology to your clients? Part of a media planner’s role is understanding when to explain and how much detail to give.