Archive for the ‘Technology’ Category


Keeping Up With Time-Shifted TV at the Local Level

What local TV advertisers should know about time-shifted TV, including cloud DVRs, TiVo, disabled fast forwarding for streaming VOD, and traditional DVRs.


Managing Workload Effectively Is All About Picking the Right Tools

Managing workload is key when thinking about investing in new tools and technology to enhance your buying process. Here are some things to consider.


How to Keep Your Clients Happy, Part 2: When Media Planners Should Explain Technology (and When You Shouldn’t)

How do you know when to explain technology to your clients? Part of a media planner’s role is understanding when to explain and how much detail to give.


The Evolution of TV Advertising: Programmatic Enables Simpler, Faster, Automated Buying and Selling

The Evolution of TV Advertising is imperative in order to provide a simpler, more efficient platform in line with the digital age.


What Is Blockchain? And How Will It Affect Programmatic?

What is Blockchain? Advertising execs stand to learn quite a lot about this potentially disruptive new payment infrastructure