Archive for the ‘TV Trends’ Category

 

Disruption and the Opportunities for Videa in the Era of Digital TV

I recently wrote an article about the exponential era of media buying, based on the book, “Bold” by Peter Diamandis. His logic was that digitization leads to a process that drives exponential change, ending with a whole industry becoming democratized and in the hands of the consumer. For example, think about how photographs went from […]

 

The One Second TV Spot

I’ve been paying attention to short-form television ads. REALLY short-form television ads. ONE SECOND television ads. I published a piece on LinkedIn about it, here. It started with a conversation at Advertising Week in New York in early October. The good people at Videa asked me to attend, learn and contribute. We are now seeing research on the […]

arrow_upward