Archive for the ‘TV Trends’ Category

 

The New TV – A Marketer’s Heaven. Have Marketers Been Misled by the Digital Advertising Industry?

At this year’s NAB Show in Vegas, Bob Hoffman, the author of four Amazon #1 selling books about advertising, gave a talk lamenting the changes in the advertising business. He started the presentation by asking what the results of the digital advertising have been. He stated, “The results have been tens of billions of dollars […]

 

Television Goes Back to the Future (Again)

At the recent NAB Show in Las Vegas, the breathless excitement for ad-supported streaming services (dubbed the “AVOD Gold Rush” by one online publication), caused me to ask one question: where in the world was all this content going to come from? Immediately after the show, I poked around some of the new services and here […]

 

Disruption and the Opportunities for Videa in the Era of Digital TV

I recently wrote an article about the exponential era of media buying, based on the book, “Bold” by Peter Diamandis. His logic was that digitization leads to a process that drives exponential change, ending with a whole industry becoming democratized and in the hands of the consumer. For example, think about how photographs went from […]

 

The One Second TV Spot

I’ve been paying attention to short-form television ads. REALLY short-form television ads. ONE SECOND television ads. I published a piece on LinkedIn about it, here. It started with a conversation at Advertising Week in New York in early October. The good people at Videa asked me to attend, learn and contribute. We are now seeing research on the […]

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