Archive for the ‘Uncategorized’ Category

 

You Have to Fight Scale with Scale

The other day I sounded off on LinkedIn about some of my key findings from the TVB Forward conference in New York on Sept. 27. I was there as a guest of Videa, and my eyes were opened about the large-scale trends in the local broadcast television ecosystem. I am, admittedly, a fan of scale […]

 

New Change Management Study from Videa Reveals Opportunity for Automation

People don’t always like change. Whether it’s a new brand of coffee in the cafeteria or a new technology for their workflow, getting people over that initial hump is not always easy, even when they know that ultimately, that change is going to be for the best. That was the high-level takeaway when I read […]

 

Getting with the Programmatic at the 4A’s

The 2016 4As conference is helping to make sense of the landscape offering agencies insights to maximize programmatic opportunities.

 

Local Advertising Brings ROI to National Brands

ROI on local advertising is increasing, and a shift to local advertising is slated to be an investment of over $60 billion in 2016 for national brands.

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