Archive for the ‘Uncategorized’ Category

 

When Is the Right Time to Try Automated Buying? How About Now.

  “We’re just not ready yet.” That’s probably the most common response I hear when I talk to local TV ad salespeople about why they’re not upgrading to automated buying and selling. My response is always the same, “I understand that it feels like a big step, but pretty soon you might not have a […]

 

Getting with the Programmatic at the 4A’s

The 2016 4As conference is helping to make sense of the landscape offering agencies insights to maximize programmatic opportunities.

 

Local Advertising Brings ROI to National Brands

ROI on local advertising is increasing, and a shift to local advertising is slated to be an investment of over $60 billion in 2016 for national brands.

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