Archive for the ‘Uncategorized’ Category

 

Transforming TV Advertising Buying – Educating the Brand

There is a never-ending stream of information on cord cutting, subscriber loss, audience loss by media providers and consumer viewing behaviors rapidly changing. What is often missed is where the brand managers who own the media dollars are in their transition to understanding this change. I sympathize as it’s all a bit confusing, especially if […]

 

Why Companies Need to Be Sure About the Quality of their Data

While the RampUp conference is all about data, one of the more interesting takeaways was how often panelists cautioned the industry to remember that data can’t do everything. Meaning that data is only as useful as the quality of the data, and the inputs and analyses around it. Data is Not All the Same When […]

 

Let Television Do What It Does Best

At the recent MediaPost TV & Video Insider Summit, one speaker said, “We are in a war for the consumers’ attention.” In the Q&A after the panel, I suggested to the speaker, “It sounds like you are in a war WITH the consumers for their attention. Is that really your position?” At which point the speaker backed […]

 

Digital Disruption and TV Media Buying – What Brands Need

I recently wrote an article about digital transformation and the 6D’s. My argument was that we are still at the disruption phase of the cycle. In North America the TV ad business is a $70 billion market , representing approximately 50% of total media spend. Approximately 5% of that is digitally bought and as OTT […]

 

Disruption and the Opportunities for Videa in the Era of Digital TV

I recently wrote an article about the exponential era of media buying, based on the book, “Bold” by Peter Diamandis. His logic was that digitization leads to a process that drives exponential change, ending with a whole industry becoming democratized and in the hands of the consumer. For example, think about how photographs went from […]

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