News

How 5G and ATSC 3.0 Benefit Broadcasters, Local TV and the Ad-Tech Industry

They will make things more efficient and scalable By Shereta Williams 5G and ATSC 3.0 will impact across brands and their consumers. Ad tech has weathered its fair share of changes and technological shakeups, and there are more on the way thanks to 5G and ATSC 3.0. The industry has been discussing, anticipating and debating these […]

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Lining up the Data for Linear TV

Videa, Cox Media Group’s programmatic TV marketplace, projects a $14 billion market by 2021. The addition of Comscore data aims at keeping buyers and sellers plugged in by Chris Wood – February 12, 2019 No one can ignore the cord-cutting trend in television, as broadcasters and providers evolve their offerings, and the entire ecosystem looks to […]

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Videa Gains Momentum for Data-Driven, Automated TV Ads

February 5, 2019 by Will Richmond It’s no secret that everyone in the TV advertising business is trying to make ads more data-driven, automated and effective as platforms like Google, Facebook and Amazon double down on their efforts to siphon away TV ad dollars. Videa is one company that is having a real impact, tightly […]

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Shaping the Future of Local TV Advertising in 2019

Lindsay Rowntree  23rd Jan 2019 With a new year comes new media opportunities in local markets: certainly, data will continue to dominate local TV advertising this year as marketers use tech and analytics to target consumers with content that aligns with their needs and interests. And station groups will also take an omnichannel approach to […]

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Videa Announces the Addition of Comscore TV Data to its Local Linear TV Buying and Selling Platform

New data will provide media buyers and sellers with deep ad campaign and inventory insights NEW YORK – January 23, 2019 – Videa, an online marketplace for automated television advertising, today announced that it will leverage Comscore TV data within its automation platform. Comscore is a trusted partner for planning, transacting, and evaluating media across platforms. […]

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