News

How Digitization Affects TV Ad Sellers

Ross Benes  |  Nov 20, 2018 TV advertising is undergoing a digital transformation. Just a fraction of TV ad spend is transacted programmatically, but automated TV buying is increasing. Inventory sellers are adjusting to these technological shifts so they don’t get left behind. Automated TV buying won’t rely on open exchanges the same way digital publishers have, […]

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Automated Spot Sales Picking Up Speed

The automation logjam is breaking up with companies like Hudson MX, Videa, WideOrbit and ProVantageX in play. The business has reached a critical mass, according to some observers. But with so many competitors, there’s the likelihood that there will be a winnowing down of platforms with time. And frictions remain to be ironed out — most […]

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Old Broadcast Company, New Mindset

AdExchanger Talks is a podcast focused on data-driven marketing. A few years ago, US broadcaster Cox launched a TV ad exchange called Videa within its Cox Media Group, the oldest of the company’s three divisions (the other two divisions are Cox Cable and Cox Auto). The media group houses two major newspapers, 14 TV stations and […]

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A True Omnichannel Ecosystem With TV At The Center

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brad Smith, senior vice president of revenue and operations at Videa.​ Cross-platform media buying and selling is not a new concept. A few years ago, the idea of integrating linear TV with over-the-top (OTT), connected TV […]

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Local TV Needs Open Standards For Automated Buying And Selling

by AdExchanger // Thursday, July 12th, 2018  “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Shereta Williams, president at Videa. Local TV advertisers and broadcasters have heard it time and time again: “Digital’s got it all figured out.” And then, “Why can’t you be […]

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