News

Automated Selling Is Coming — With a Price Tag

Developers of the software or platforms that make automated spot sales possible will be demanding a small percentage of the business they handle, possibly up to 1.5%. With broadcasters’ ringing up several billion in national spot sales each year, the automation fees could quickly run into tens of millions of dollars. Janet Stilson April 3, […]

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Videa Releases New Research Connecting Adaptability to Staying Relevant in TV

Executives also cite growing impact of automated buying and selling processes NEW YORK — April 2, 2019 — Videa, an online marketplace for automated television advertising, today released the results of their survey, How TV is Winning Back Its Leadership Position: Dynamic Careers in a Digital Age, which has yielded insightful perspectives from more than […]

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TV Ad Agencies Must Prepare for a Multiscreen Future

Shereta Williams President, Videa Consumers now routinely view ads on multiple platforms, so buyers and sellers must use dynamic multiscreen approaches that strengthen campaigns and keep TV marketing in the spotlight, as Videa president Shereta Williams explains. New platforms are changing the TV ad landscape: almost 200 million Americans now view shows (and by extension, […]

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Tech Experts Predict 13 Jobs That Will Be Automated By 2030

Mar 1, 2019 POST WRITTEN BY Expert Panel, Forbes Technology Council Successful CIOs, CTOs & executives from Forbes Technology Council offer firsthand insights on tech & business. As artificial intelligence (AI) and machine learning (ML) have advanced, human labor is no longer necessary for certain tasks in the workplace. While it’s a trend that worries […]

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How 5G and ATSC 3.0 Benefit Broadcasters, Local TV and the Ad-Tech Industry

They will make things more efficient and scalable By Shereta Williams 5G and ATSC 3.0 will impact across brands and their consumers. Ad tech has weathered its fair share of changes and technological shakeups, and there are more on the way thanks to 5G and ATSC 3.0. The industry has been discussing, anticipating and debating these […]

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