Local TV Ad Buying: How Programmatic is Changing Things

How are automation and data revolutionizing local TV ad buying? Atlanta-based Videa has some thoughts on the subject. Videa partners with TV stations to deliver a live, supply-side marketplace for full schedule forward reserve broadcast TV station inventory that can be ordered weeks or quarters in advance. “We offer order stewardship services, and avails are […]

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Oscar Rondon Joins Videa as Vice President of Product

New Appointment to Accelerate the Company’s Product Vision as Demand for Local TV Advertising Rises ATLANTA – May 09, 2017– Videa, a supply-side platform for automated television advertising, today announced that Oscar Rondon has joined as Vice President of Product. In his new role, Rondon is responsible for overseeing the planning and execution of the […]

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Videa Wins Edison Award

Videa was awarded a Bronze Edison Award at the 2017 Edison Awards™. The distinguished awards, inspired by Thomas Edison’s persistence and inventiveness, recognize innovation, creativity and ingenuity in the global economy. Videa won the Bronze for Cloud-Based Platforms, in the “Innovative Services” category. “It’s exciting to see companies like Videa continuing Thomas Edison’s legacy of […]

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Videa’s Supply-Side Automated TV Advertising Platform Achieves Major Adoption Milestones

More than 100 Television Stations across 44 Markets are Optimizing their Local Broadcast Television Ad Buying with Access to Accurate Data and Analytics   ATLANTA – April 19, 2017 – Videa, an innovative platform that automates the buying and selling of local television advertising inventory, today announced several major milestones that signal its continued growth […]

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How Blockchain Will Affect Programmatic Advertising

Mar 21, 2017 Shereta Williams What is blockchain? This is a question that many executives involved with programmatic advertising may soon ask as blockchain emerges as a technology with the potential to be disruptive. Similarly to how programmatic is changing the way TV advertising is bought and sold, blockchain may revolutionize programmatic by opening it up […]

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