Getting Ahead Of A Changeable News Cycle: Q&A With Videa’s Shereta Williams

by Charlene Weisler , Op-Ed Contributor, 09/19/17 Every day seems to bring a catastrophic or controversial news crisis that charges the atmosphere. I sat down with Shereta Williams, president of Videa, to discuss how companies can navigate their risk in this changeable environment. Charlene Weisler: What would you say is the biggest risk to brands at this time? […]

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Scale And Measurement Roadblocks Remain Amid Addressable TV Growth

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. With addressable TV predicted to grow 65.8% this year to reach $1.26 billion in ad spend, local TV providers will be among the channel’s biggest beneficiaries. For instance, Videa, Cox Media Group’s TV ad platform, expects its 190 local addressable TV station partners to more […]

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In The Age Of Fake News, Local Media Scores Greater Trust

by Shereta Williams, Op-Ed Contributor   2016 was a game-changing year for the news media. On the heels of the U.S. presidential election, the larger part of this year has focused on “fake news.” At the same time, skepticism about viable news sources has risen among U.S. consumers. What began as a discussion about deceptive news […]

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Videa Announces Integration With Strata

Videa’s Scalable, Local Broadcast TV Advertising Inventory Now Available to Strata’s 7,500 Media Buyers, Providing Greater Media Buying Efficiencies CHICAGO and ATLANTA – July 25, 2017– Videa, a supply-side platform for automated television advertising, today announced its live integration with Strata, a leader in advertising software. As part of the integration, media buyers can now […]

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Don’t Get Mad, Get Sizzle: How Tech Is Taming Local Programmatic TV

by Wayne Friedman, June 17, 2017 Recently, a media agency looking to make a local TV spot buy in the Jacksonville, Florida market for a client decided to go with Cox Media’s Videa, a local TV programmatic ad technology company, as a big test. Timing was an important consideration. Sketching out a media plan, the client […]

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