Radio ITVT: Interview – Shereta Williams, Co-Founder and President, Videa

Shereta Williams is co-founder and President of Cox Media Group-owned Videa, a company that offers TV stations a live, supply-side platform for automated advertising. In this recorded interview (35:07) with ITVT Editor-in-Chief, Tracy Swedlow, Williams discusses how and why the company came into being; explains its platform and services, and the ways in which it works with stations […]

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Feb 20, 2018  By Steve Lanzano Facebook’s recent commitment to prioritize local news confirms local broadcast TV’s role in serving as a trusted news source. Last week, Twitter announced it will feature live, local broadcast TV during emergencies. Trust in local TV is especially relevant during political campaigns, when voters are looking for reliable information on candidates. The […]

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Local News’ “Halo of Trust”

By: Lynn Leahey  February 13, 2018 | It’s no surprise Facebook is bringing more local news stories to users – according to a survey from Videa, most respondents said they trusted local news more than national news. Videa’s President, Shereta Williams, explains the “halo of trust” in the era of fake news, and how local stations can take advantage […]

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High Hopes for Programmatic TV Ad Spending

Despite inconsistent growth forecasts, players in the space agree the future is very bright Programmatic TV AD spending continues to grow, with some studies pegging the U.S. programmatic TV outlay to account for 5% of total TV ad spend by next year. Others predict programmatic TV advertising will account for somewhere between a third and […]

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Open Standards, Automation and AI – Set to Transform the Future of TV Advertising in 2018

  Shereta Williams, President, Videa talks about how AI will impact TV advertising in 2018  If we were having the conversation three years ago around the ways in which different technologies or practices will affect TV advertising, it’s likely that open standards, automation or artificial intelligence (AI) wouldn’t have been at the forefront of the […]

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