News

As Traditional TV Evolves, Television Rating Systems Remain the Same

How we evaluate audiences needs to change By Shereta Williams Though Nielsen has adapted with technology, it’s still not completely up-to-date in other ways.   The history of television ratings is of great interest to me because—to quote Maya Angelou—”if you don’t know where you’ve come from, you don’t know where you’re going.” Market research firm The Nielsen Company, founded in 1923, is […]

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IS TECH MAKING TV AD BUYS MORE HUMAN?

Shereta Williams, April 29, 2019 As someone in ad tech, my answer for radical change in our industry would normally be focused on how technology is developing at a fast pace. But today, I’m thinking about our industry’s obsession with storytelling, authenticity, engagement and connection. While it’s easy to think about how these human qualities […]

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5 Ways Media Buyers Can Adapt to a More Digitized Broadcast Marketing World

Moving away from the ‘wood veneer’ methods By Shereta Williams, April 29, 2019 Once transmitted to an antenna on a stationary wood veneer box, TV delivery has certainly changed. While local broadcast TV content remains popular for audiences and advertisers alike, the way we watch looks different. We can view news and sports in the palm […]

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RED BEE Media to Supply Metadata for Automated Television Advertising Offering from Videa in the U.S.

April 24, 2019 Red Bee Media, a leading global media service company, has entered into a multi-year agreement with U.S. based Videa, to supply textual metadata aimed at providing a comprehensive source for programming and ratings estimates for automated TV sales. Both parties believe this partnership will provide significant growth opportunities as data becomes a […]

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Automated Selling Is Coming — With a Price Tag

Developers of the software or platforms that make automated spot sales possible will be demanding a small percentage of the business they handle, possibly up to 1.5%. With broadcasters’ ringing up several billion in national spot sales each year, the automation fees could quickly run into tens of millions of dollars. Janet Stilson April 3, […]

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