Don’t Get Mad, Get Sizzle: How Tech Is Taming Local Programmatic TV

by Wayne Friedman, June 17, 2017 Recently, a media agency looking to make a local TV spot buy in the Jacksonville, Florida market for a client decided to go with Cox Media’s Videa, a local TV programmatic ad technology company, as a big test. Timing was an important consideration. Sketching out a media plan, the client […]

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Nationwide Videa Study Reveals That Americans Trust Local News More Than National News

Among Preferred Local News Sources for Consumers, Television Dominates Ahead of Social Media, Radio and Print   ATLANTA – June 12, 2017– Videa, a supply-side platform for automated television advertising, today revealed the findings of a recent nationwide survey of consumer perspectives on local and national news. According to the Videa-sponsored study, 61 percent of […]

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Local TV Ad Buying: How Programmatic is Changing Things

How are automation and data revolutionizing local TV ad buying? Atlanta-based Videa has some thoughts on the subject. Videa partners with TV stations to deliver a live, supply-side marketplace for full schedule forward reserve broadcast TV station inventory that can be ordered weeks or quarters in advance. “We offer order stewardship services, and avails are […]

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Oscar Rondon Joins Videa as Vice President of Product

New Appointment to Accelerate the Company’s Product Vision as Demand for Local TV Advertising Rises ATLANTA – May 09, 2017– Videa, a supply-side platform for automated television advertising, today announced that Oscar Rondon has joined as Vice President of Product. In his new role, Rondon is responsible for overseeing the planning and execution of the […]

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Videa Wins Edison Award

Videa was awarded a Bronze Edison Award at the 2017 Edison Awards™. The distinguished awards, inspired by Thomas Edison’s persistence and inventiveness, recognize innovation, creativity and ingenuity in the global economy. Videa won the Bronze for Cloud-Based Platforms, in the “Innovative Services” category. “It’s exciting to see companies like Videa continuing Thomas Edison’s legacy of […]

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