News

Local TV Programmatic Revenues Grow, But Need For Centralized Standards Remains

Wayne Friedman, January 18, 2019 Local TV programmatic/automated advertising businesses continue to grow — even as efforts around standardization and stewardship of media/advertising procedures remain wanting. With around 10 or so players in the space — all with different platforms and media operations — Shereta Williams, president of Cox Media Group’s Videa, says the business “is […]

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‘Real-Time TV Does Not Exist’: Dish, Videa, Google, Experian Discuss

SAN JUAN — It was billed as the revolution for television ad sales – the emerging prospect of using internet-connected platforms and audience viewing data to plan, execute and measure TV ad campaigns in real-time. After all, “programmatic” advertising unleashed “real-time bidding” (RTB) on to the world several years ago now. Today, real-time auctions for […]

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SIIA Vision from The Top Featuring the President of Videa

January 11, 2019 by Jennifer Carl  Shereta Williams, President, Videa Shereta brings two decades of professional and industry experience to Videa. As President, Shereta leads the organization’s overall strategic and product direction. Shereta has over ten years of experience with Cox in various investment, strategy and development roles focused on digital media and broadcast television. […]

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The Financial Manager 2019 People to Watch

    To view The Financial Manager 2019 People to Watch, please visit mediafinance.org

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The Year Ahead. Our Fearless Predictions For 2019

Part 2 of 2 Alan Wolk 6 Jan 2019 Picking up where we left off with Part 1, here are our last six predictions for 2019. 7.  As the content bubble explodes, a lot of great shows get lost in the shuffle There will likely be somewhere over $15 billion spent on original content in […]

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