News

A True Omnichannel Ecosystem With TV At The Center

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brad Smith, senior vice president of revenue and operations at Videa.​ Cross-platform media buying and selling is not a new concept. A few years ago, the idea of integrating linear TV with over-the-top (OTT), connected TV […]

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Local TV Needs Open Standards For Automated Buying And Selling

by AdExchanger // Thursday, July 12th, 2018  “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Shereta Williams, president at Videa. Local TV advertisers and broadcasters have heard it time and time again: “Digital’s got it all figured out.” And then, “Why can’t you be […]

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Videa Releases New Research Signaling the TV Advertising Industry is Ready for Change

Ad Tech Daily – July 2, 2018 Media Agency, TV Station Members and Reps Cite Inefficiencies in the Sales Process as a Top Concern NEW YORK – Videa, an online marketplace for automated television advertising, released new research from their Change Management survey, providing a number of insightful perspectives from 174 participants, comprised of Media Agency and […]

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Videa Receives United States Patent Office Grant for Its Leading Advertising Technology

Company is Granted Patent for “Systems and Methods for Selecting Television Content Inventory and Predicting Available Inventory” NEW YORK — June 26, 2018 — Videa, an online marketplace for automated television advertising, today announced that its award-winning TV advertising system has been further recognized with a granted patent entitled: “Systems and Methods for Selecting Television Content Inventory and Predicting […]

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Videa Releases New Research Signaling the TV Advertising Industry is Ready For Change

Media Agencies, TV Station Members and Reps Cite Inefficiencies In the Sales Process As a Top Concern NEW YORK – June 19, 2018 – Videa, an online marketplace for automated television advertising, today released new research from their Change Management survey, providing a number of insightful perspectives from 174 participants, comprised of Media Agency and […]

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