News

Extending Local TV: Digital to Linear

As OTT rises in local advertising, traditional TV uses data to provide visibility and flexibility for advertisers CHRIS WOOD AUGUST 9, 2019 As performance audio company Veritone One recently told us, advertisers are adopting a “firing on all cylinders” approach. EVP Sean King was referring to political campaigns, but brands are also covering all their bases […]

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Improving Diversity And Inclusion In Advertising

Shereta Williams, July 25, 2019 President of Videa, with over 10+ years of experience within Cox, leads the organization’s overall strategic and product direction.     Diversity and inclusion are concepts no longer confined to human resources departments but have rather moved to the forefront of discussions across the business landscape and wider culture — […]

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Videa Launches Forecasted Ratings Tool Along with Full Market Availing for Media Buyers

New capabilities give media buyers, sellers and analysts accurate and precise ratings as well as an end-to-end solution for market avails   NEW YORK – July 24, 2019 – Videa, an online marketplace for automated television advertising, today launched two new features for its platform that aim to transform some of the largest pain points […]

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As Traditional TV Evolves, Television Rating Systems Remain the Same

How we evaluate audiences needs to change By Shereta Williams Though Nielsen has adapted with technology, it’s still not completely up-to-date in other ways.   The history of television ratings is of great interest to me because—to quote Maya Angelou—”if you don’t know where you’ve come from, you don’t know where you’re going.” Market research firm The Nielsen Company, founded in 1923, is […]

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IS TECH MAKING TV AD BUYS MORE HUMAN?

Shereta Williams, April 29, 2019 As someone in ad tech, my answer for radical change in our industry would normally be focused on how technology is developing at a fast pace. But today, I’m thinking about our industry’s obsession with storytelling, authenticity, engagement and connection. While it’s easy to think about how these human qualities […]

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