Broadcasters Hold The Key To The Future Of Local TV

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Shereta Williams, president at Videa.   The rise of over-the-top (OTT), video on demand and other nonlinear TV options has dramatically increased the number of viewers who consume content through services like Netflix or […]

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Programmatic Not a Dirty Word Anymore

By Janet Stilson TVNewsCheck, September 28,2017   About seven-and-a-half years ago, Bill Wise predicted to the TVB’s Abby Auerbach that 100% of all spot sales would be conducted via automated selling systems. Auerbach, who is the organization’s EVP and chief communications officer, told him she wouldn’t put him in front of a TVB audience. The […]

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Videa Sees Strong Momentum In Growing Local TV Ad Market

Reveals Plans to Address Rising Demand September 27, 2017 07:05 AM Eastern Daylight Time NEW YORK–(BUSINESS WIRE)–Videa, a supply-side platform for automated television advertising, today revealed the strong momentum the company is seeing in the local TV ad market. In their first year of business, over 300 orders have been transacted, resulting in an average […]

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Getting Ahead Of A Changeable News Cycle: Q&A With Videa’s Shereta Williams

by Charlene Weisler , Op-Ed Contributor, 09/19/17 Every day seems to bring a catastrophic or controversial news crisis that charges the atmosphere. I sat down with Shereta Williams, president of Videa, to discuss how companies can navigate their risk in this changeable environment. Charlene Weisler: What would you say is the biggest risk to brands at this time? […]

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Scale And Measurement Roadblocks Remain Amid Addressable TV Growth

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. by Kelly Liyakasa // Thursday, September 14th, 2017  With addressable TV predicted to grow 65.8% this year to reach $1.26 billion in ad spend, local TV providers will be among the channel’s biggest beneficiaries. For instance, Videa, Cox Media Group’s TV ad platform, expects its 190 local addressable […]

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